Senior Growth Marketing Manager

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Requirements:

• Proven experience leading growth marketing strategies, ideally in sports, gaming, or consumer tech.
• Ability to organize and prioritize marketing projects across multiple business verticals.
• Demonstrated success bringing products to market and scaling user growth.
• Hands-on experience with AI-driven marketing or product growth tools (e.g., predictive analytics, personalization, or automation platforms).
• Deep understanding of CRM (push, email, transactional), brand, and digital marketing best practices. Experience with Braze is a plus.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication, leadership, and cross-functional collaboration abilities.

Responsibilities:

• Lead go-to-market strategies for new fantasy sports products across the full customer journey, including: awareness, acquisition, retention, and product adoption.
• Maintain ownership of comprehensive marketing plans, from strategic planning and content creation to cross-functional execution, ensuring effectiveness and consistency throughout the customer lifecycle.
• Leverage AI tools for audience segmentation, CRM marketing, campaign optimization, and analytics-driven decision-making.
• Collaborate closely with product, engineering, and operations teams, ensuring cohesive messaging, unified execution, and strategic alignment across all channels.
• Lead the development, testing, and continuous refinement of compelling product messaging across various communication channels, leveraging A/B tests, customer surveys, and analytics.
• Conceptualize, plan, and oversee lifecycle marketing initiatives, email campaigns, newsletters, push notifications, and in-app messaging to enhance user engagement.
• Analyze data to extract actionable insights, informing strategic product positioning, messaging, creative briefs, and overall marketing strategy.
• Develop and execute innovative growth experiments, focused on viral campaigns, improving our growth loops, and conversion rate optimization initiatives to accelerate user acquisition and retention.