Senior Growth Marketing Manager

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Requirements:

• 7+ years of experience in growth marketing, performance marketing, or digital marketing, preferably in a hyper-growth B2B SaaS environment.
• Proven experience running structured growth experiments and iterating based on data-driven insights.
• Experience managing and scaling paid media campaigns with direct ownership of budgets.
• Strong marketing acumen with the ability to frame and leverage direct response advertising within a broader playbook to track attribution across harder-to-measure channels.
• Experience marketing to the U.S. market is a must.
• Experience with lead scoring, account-based marketing (ABM), and supporting outbound sales motions beyond inbound demand generation.
• Strong analytical skills with expertise in tools such as Google Analytics, Looker, or equivalent.

Responsibilities:

• Design, execute, and analyze structured growth experiments with short feedback loops, iterating quickly to refine and scale tactics.
• Manage and optimize paid media campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, YouTube, etc.), ensuring efficiency and scalable spend.
• Develop and execute marketing strategies specifically tailored for the U.S. market, ensuring messaging, channels, and tactics align with U.S. audience behaviors and needs.
• Implement direct response advertising strategies within a bigger marketing playbook to bridge attribution gaps, tracking harder-to-measure initiatives like out-of-home advertising, community building, and offline conversions.
• Develop and implement lead scoring models and execute account-based marketing (ABM) strategies to support an outbound sales motion beyond inbound demand generation.
• Develop and manage referral and affiliate partnerships to drive additional growth.
• Oversee freelancers and marketing vendors to support execution while maintaining a hands-on role.
• Work closely with the Chief Growth Officer and sales team to align marketing efforts with revenue goals.