Senior Product Marketing Manager

Posted 11 days agoViewed

💎 Seniority level: Senior, 5+ years

📍 Location: US

💸 Salary: 150000.0 - 170000.0 USD per year

🔍 Industry: Energy

🏢 Company: David Energy👥 1-50💰 $20,500,000 Series A about 3 years agoEnergy Efficiency Energy Management Energy Software

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Data AnalysisGoogle AnalyticsCross-functional Team LeadershipAnalytical SkillsSales experienceMarket Research

Requirements:

Track record of building a product marketing function at an early-stage startup
5+ years experience in product marketing strategy and execution
Experience with a wide range of product marketing tactics, including value proposition development, product storytelling, sales enablement, market analysis, brand positioning, case study development and more
Strong analytical skills to evaluate program and campaign effectiveness, including selecting and building out relevant tracking infrastructure (e.g. Google Analytics, HubSpot, etc) as well as building and reporting on metrics
Demonstrated balance of analytical thinking, problem solving, and creativity
Experience using data and insights to inform and influence product strategy
You have prior experience in energy or electricity markets and marketing energy solutions to different customer segments

Responsibilities:

Develop and articulate clear product positioning and messaging that aligns with David Energy’s mission and market needs.
Produce high-quality marketing collateral including case studies, presentations, and digital content that effectively communicates product benefits and differentiators.
Manage and refine internal and external communications to ensure consistent brand messaging.
Partner with the Sales team to develop tools, training, and resources that empower the team to increase growth velocity (e.g. sales cadences)
Lead the planning and execution of product launches, ensuring timely delivery and effective communication across all channels.
Collaborate with Product Management, Engineering, and Sales teams to craft and implement successful go-to-market strategies.
Conduct in-depth market research to identify trends, customer needs, and competitive dynamics within the energy technology space.
Translate market insights into actionable recommendations to refine product strategy and marketing tactics.

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