Senior Product Marketing Manager (Remote, US)

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Requirements:

• 6+ years of relevant experience (product marketing, solutions marketing, product management)
• Experience with marketing and selling to a technical audience
• A passion for open source, cloud native, and infrastructure technologies
• Proven ability to take on complex projects and efficiently drive them from start to finish
• Ability to clearly articulate the value of technical products to customers and sellers alike
• Experience leading product or feature launches autonomously as well as part of a team
• Comfort working with a variety of internal and external stakeholders in complicated processes
• Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
• Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations.
• Exceptional writing and communication skills
• A high “say-do” ratio in executing and delivering impact

Responsibilities:

• Define the go-to-market strategy, ensuring that users, buyers, partners, and sellers understand the value of Grafana Labs and its offerings
• Actively partner with Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
• Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information.
• Own and manage the launch of new products/features relevant to target buyers
• Conduct internal and customer research to understand pain points, competition and opportunities
• Enable go-to-market and sales teams to address customer requirements: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.
• Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.