Careers with WM Partners' Portfolio Companies

WM Partners is a trusted partner, transforming natural consumer brands that help consumers lead a healthy and active life. Our portfolio companies include Wellmore Holdings, Raw Sugar Living, Allergy Research Group and Primal Harvest. Wellmore Holdings owns and operates a portfolio of clean, fast-growing functional beverage brands. Wellmore brands include Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins). Learn more at https://getwellmore.com/ Raw Sugar is an aspirational lifestyle brand that makes clean healthy living more accessible to everyone offering clean, plant derived body wash, hair care, deodorant and more. We continue to innovate new and eco-friendly clean products because everyone has the right to feel beautiful and love the skin they are in. Learn more at https://rawsugarliving.com/ Allergy Research Group was has been a leading innovator and educator in the natural products industry for over 40 years and offers a full range of hypoallergenic supplements focused on addressing condition specific issues. Learn more at https://www.allergyresearchgroup.com/ Primal Harvest is a holistic wellness brand dedicated to empowering individuals to take charge of their health and well-being through science-backed, natural solutions. Primal Harvest offers a range of high-quality supplements and wellness products designed to support various health needs. Learn more at https://primalharvest.com/

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Jobs at this company:

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🔥 Marketing Manager (Primal Harvest)

Posted 2 days ago

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🔥 Senior Product Marketing Manager (ARG)

Posted 5 days ago

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🔥 Director of CRM & Retention (Primal Harvest)

Posted 17 days ago

📍 United States

🧭 Full-Time

💸 110000.0 - 125000.0 USD per year

🔍 Health and Wellness

🔧 Requirements

7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC (Direct-to-Consumer) brand.
Proven success in leading and executing multi-channel CRM campaigns.
Strong understanding of segmentation strategies and experience in personalization techniques.
Proficiency with CRM and customer engagement tools (e.g., ESP, SMS platforms, loyalty/reward programs).
Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies.
Strong communication and leadership skills, with experience working cross-functionally.

💡 Responsibilities

Lead the planning, development, and execution of CRM campaigns
Manage campaigns across various channels
Design and implement a comprehensive post-purchase experience
Manage and optimize customer engagement tools
Develop and implement a segmentation strategy
Conduct tests and analyze the performance of CRM campaigns
Own the performance and operational success of CRM channels by managing their execution, optimization, scalability, testing, and reporting, ensuring they provide a strong foundation for marketing efforts while driving retention, CLV, and business growth.
Develop and implement tactical CRM initiatives to enhance customer experience across key touchpoints—including email, SMS, Recharge, and e-commerce interactions—focusing on converting prospects, engaging non-subscribers, and retaining subscribers, with an emphasis on channel performance over content or creative direction.
Leverage customer data and insights to identify opportunities for segmentation, personalization, and targeted interventions, enabling marketing teams to create impactful strategies while maintaining responsibility for channel infrastructure, operational testing, and execution.
Own and optimize the CRM tech stack, Recharge touchpoints, and e-commerce customer interactions by managing relationships with tech partners, leading the discovery and implementation of new tools, and ensuring seamless lifecycle marketing capabilities, retention tools, and operational scalability.
Monitor, analyze, and report on CRM performance metrics, including testing results, to refine channel operations, uncover actionable opportunities, and improve acquisition, retention, and overall performance from a business perspective.

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Posted 17 days ago

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🔥 Vice President (VP) of Marketing (Primal Harvest)

Posted 17 days ago

📍 United States

💸 150000.0 - 170000.0 USD per year

🔍 Health and Wellness

🔧 Requirements

10+ years of experience in lifecycle marketing, product management, or digital marketing leadership within a fast-growth DTC consumer brand.
Proven track record of building brand equity, driving customer loyalty, and fostering community engagement.
Deep expertise in lifecycle marketing, email/SMS retention, and customer journey optimization.
Strong understanding of eCommerce, website UX, product management, and digital experience optimization.
Expertise in Shopify, eCommerce optimization, and website UX enhancements to drive conversion and retention.
Experience in data-driven customer strategies, including CDP development, segmentation, and personalization.
Strong leadership and collaboration skills to align cross-functional teams and drive innovation.
Analytical mindset with the ability to leverage data, optimize performance, and improve decision-making.
Proficiency with CRM systems, analytics platforms, and marketing tech stacks.

💡 Responsibilities

Define and implement a comprehensive brand strategy that aligns with Primal Harvest’s mission and business objectives.
Develop and execute comprehensive lifecycle marketing strategies aligned with overall business objectives.
Provide technical leadership on the product management roadmap.
Lead the development of a customer data strategy and oversee the Customer Data Platform (CDP).
Define and implement a brand-centric customer service program that enhances the overall customer experience.
Oversee CRM and Email marketing to ensure a continued focus on building and optimizing CRM campaigns, improving the post-purchase experience, and leveraging data for segmentation and personalization.
Oversee the Social and Content teams, to ensure all marketing works in an integrated fashion, supporting customer acquisition in organic channels.
Provide strategic leadership to the marketing organization.
Drive innovation and collaboration across departments.
Identify new growth opportunities, including market expansion in regions such as the UK, CA, and EU.
Execute long-term business strategies that promote sustainable growth and competitive differentiation while ensuring alignment with the company’s vision and goals.

Data AnalysisProduct ManagementShopifyGoogle AnalyticsProduct OperationsCross-functional Team LeadershipCustomer serviceSEOData visualizationMarketingStrategic thinkingDigital MarketingCRMFinancial analysisData modelingA/B testing

Posted 17 days ago

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🔥 General Application

Posted 4 months ago

📍 United States

🔍 Functional beverage and health supplements

🔧 Requirements

Requirements are dependent on the specific opportunity available.
Must meet the qualifications for potential roles as they arise.

💡 Responsibilities

Apply via our general application to express interest in working for a WM Partner's portfolio company.
We will keep your application in mind for potential future opportunities.

Posted 4 months ago

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