Vice President (VP) of Marketing (Primal Harvest)

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Requirements:

• 10+ years of experience in lifecycle marketing, product management, or digital marketing leadership within a fast-growth DTC consumer brand.
• Proven track record of building brand equity, driving customer loyalty, and fostering community engagement.
• Deep expertise in lifecycle marketing, email/SMS retention, and customer journey optimization.
• Strong understanding of eCommerce, website UX, product management, and digital experience optimization.
• Expertise in Shopify, eCommerce optimization, and website UX enhancements to drive conversion and retention.
• Experience in data-driven customer strategies, including CDP development, segmentation, and personalization.
• Strong leadership and collaboration skills to align cross-functional teams and drive innovation.
• Analytical mindset with the ability to leverage data, optimize performance, and improve decision-making.
• Proficiency with CRM systems, analytics platforms, and marketing tech stacks.

Responsibilities:

• Define and implement a comprehensive brand strategy that aligns with Primal Harvest’s mission and business objectives.
• Develop and execute comprehensive lifecycle marketing strategies aligned with overall business objectives.
• Provide technical leadership on the product management roadmap.
• Lead the development of a customer data strategy and oversee the Customer Data Platform (CDP).
• Define and implement a brand-centric customer service program that enhances the overall customer experience.
• Oversee CRM and Email marketing to ensure a continued focus on building and optimizing CRM campaigns, improving the post-purchase experience, and leveraging data for segmentation and personalization.
• Oversee the Social and Content teams, to ensure all marketing works in an integrated fashion, supporting customer acquisition in organic channels.
• Provide strategic leadership to the marketing organization.
• Drive innovation and collaboration across departments.
• Identify new growth opportunities, including market expansion in regions such as the UK, CA, and EU.
• Execute long-term business strategies that promote sustainable growth and competitive differentiation while ensuring alignment with the company’s vision and goals.