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Senior Product Marketing Manager

Posted 29 days agoViewed

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💎 Seniority level: Senior, 6+ years

📍 Location: USA

🔍 Industry: SaaS, Enterprise software

🏢 Company: Sift👥 251-500💰 Secondary Market about 3 years agoFraud DetectionBig DataPredictive AnalyticsAnalyticsNetwork Security

🗣️ Languages: English

⏳ Experience: 6+ years

🪄 Skills: Machine LearningProduct ManagementSalesforceProduct DevelopmentStrategyProduct AnalyticsCross-functional collaborationSales experienceData visualizationMarketingStrategic thinkingSaaS

Requirements:
  • 6+ years of product marketing experience in B2B SaaS or Enterprise software.
  • Experience managing strategy and GTM efforts for a product / product line.
  • Strong visual and verbal storytelling skills.
  • Technical background with ability to build and deliver demos.
  • Experience launching SaaS products in ML, identity, and/or security domains.
Responsibilities:
  • Develop and maintain product positioning and messaging that resonates with the target buyer personas by translating technical details into customer features and benefits.
  • Partner with Product Management to understand the value of product features and benefits and provide feedback and insights for roadmap plans.
  • Create and execute marketing plans that drive awareness, engagement and product adoption.
  • Educate both internal and external stakeholders on our product features and their benefits.
  • Create marketing collateral (e.g. datasheets, product videos) that articulate the product value and its benefits.
  • Develop and maintain sales enablement materials, including pitch decks, battlecards, cheat sheets, customer references, etc. that align with the buying process and help move prospects & customers through the sales cycle.
  • Plan for feature launches manage the cross-functional implementation.
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