Apply

Senior Product Marketing Manager

Posted 1 day agoViewed

View full description

💎 Seniority level: Senior, 8+ years

🔍 Industry: K12 education administration

🏢 Company: LINQ

⏳ Experience: 8+ years

Requirements:
  • 8+ years in Marketing, with at least 5 years in Product Marketing.
  • Experience with product marketing for enterprise B2B software/SaaS.
  • Strong verbal and written communication skills.
  • Drive to learn about K-12 school districts and Nutrition.
  • Ability to manage multiple projects and meet deadlines.
  • Track record of delivering competitive intelligence and sales collateral.
  • Proven success working with and leading cross-functional teams.
Responsibilities:
  • Set and align teams on GTM strategy and drive execution.
  • Partner with Product Management and Revenue Teams to develop a GTM strategy for Nutrition.
  • Create and lead the GTM process to launch products.
  • Collaborate with various teams to develop buyer personas and create customer-facing materials.
  • Represent the voice of the customer and conduct market analysis.
  • Foster collaboration to align with GTM processes and revenue goals.
  • Craft messaging and enable pipeline generation.
Apply

Related Jobs

Apply
🔥 Senior Product Marketing Manager
Posted about 21 hours ago

📍 California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, New York, Oregon, Texas, Washington

💸 130500.0 - 187500.0 USD per year

🔍 Enterprise SaaS

🏢 Company: Textio👥 51-100💰 $999,972 about 3 years ago🫂 Last layoff 11 months agoArtificial Intelligence (AI)Human ResourcesMachine LearningEnterprise SoftwareNatural Language ProcessingSoftware

  • Have a low ego but a strong point of view
  • Have 5+ years of product marketing experience in enterprise SaaS
  • Familiarity with generative AI in work or personal projects
  • Understanding of HR personas and workflows, with experience creating relevant content for HR teams
  • Ability to share a portfolio of marketing and sales enablement materials and discuss its impact across the customer lifecycle
  • Own positioning and launch strategy for new Textio product features and capabilities
  • Build collateral like slides, 1-pagers, and landing pages and lead trainings with sales, customer success, and marketing on when and how to use it
  • Write and edit human-readable website and email copy, free from jargon
  • Collaborate closely with engineering team on product value articulation, roadmap, and launches
  • Lead competitive analysis and share findings with the company

Content creation

Posted about 21 hours ago
Apply
Apply
🔥 Senior product marketing manager
Posted about 21 hours ago

📍 United States

🔍 Healthcare or wellness

🏢 Company: Duvall Homes👥 101-250TrainingNon ProfitHealth Care

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 5+ years of experience in product marketing or related roles, preferably within the healthcare or wellness industry.
  • Proven track record of developing and executing successful marketing strategies.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent verbal and written communication skills, with experience in crafting effective messaging.
  • Ability to manage multiple projects simultaneously and thrive in a fast-paced environment.
  • Leadership experience and the ability to work collaboratively across teams and influence stakeholders.
  • Develop and implement product marketing strategies that align with the overall business objectives.
  • Conduct comprehensive market research and competitive analysis to identify opportunities for growth.
  • Lead the launch of new products and marketing campaigns, overseeing all aspects from concept to execution.
  • Collaborate with the product development team to ensure market needs are met and innovation is prioritized.
  • Craft compelling product messaging, value propositions, and marketing collateral for various channels.
  • Analyze and report on marketing performance metrics to optimize strategies and investments.
  • Mentor and guide junior marketing staff to foster professional growth and enhance team effectiveness.

LeadershipData AnalysisProduct ManagementStrategic ManagementCommunication SkillsCollaborationMarket ResearchMarketing

Posted about 21 hours ago
Apply
Apply

📍 Contiguous US

🧭 Full-Time

💸 145000.0 - 175000.0 USD per year

🔍 Mental health care

🏢 Company: Alma👥 251-500💰 $130,000,000 Series D over 2 years ago🫂 Last layoff 4 months agoMental HealthMedicalWellnessHealth Care

  • 3-5 years of experience in product marketing.
  • High growth potential and experience managing direct reports.
  • Strategic thinker focused on tactical excellence and company alignment.
  • Exceptional communicator with persuasive messaging skills.
  • Ability to build relationships and drive alignment in a diverse organization.
  • Proficient in using data and insights to inform decisions.
  • Passionate about team guidance and driving excellence.
  • Resilient in a fast-paced environment.
  • Develop and execute go-to-market strategies for new product launches, enhancements, and campaigns.
  • Manage a Senior Product Marketing Associate, supporting their growth.
  • Craft compelling value propositions, messaging, and positioning that resonate with providers and clients.
  • Partner with cross-functional teams to ensure alignment and maximize impact.
  • Analyze market trends, customer insights, and competitive intelligence.
  • Measure the success of product marketing efforts using KPIs and data-driven analysis.
  • Mentor and collaborate with team members.

Data AnalysisCross-functional collaborationMarket ResearchMarketing

Posted 4 days ago
Apply
Apply

🧭 Full-Time

💸 113120.0 - 166400.0 USD per year

🔍 Healthcare

  • 7+ years of experience in product marketing focused on B2B and B2B2C healthcare models.
  • Strong understanding of the healthcare market including employer and patient needs.
  • Experience with market research, positioning, and go-to-market strategies.
  • Excellent collaboration skills and ability to influence stakeholders.
  • Strong written and verbal communication skills.
  • Data-driven mindset with ability to analyze marketing metrics.
  • Familiarity with product management processes and agile methodologies.
  • Bachelor’s degree in marketing, business, or healthcare management; advanced degree is a plus.
  • Conduct market research to understand the healthcare industry, trends, and customer needs.
  • Develop and articulate product positioning and messaging for various stakeholders.
  • Design and execute go-to-market plans for product launches, ensuring alignment across departments.
  • Partner with sales teams to develop marketing tools and communicate value propositions.
  • Collaborate with product management and engineering to align strategies.
  • Design campaigns to drive demand and support customer retention.
Posted 7 days ago
Apply
Apply

📍 US

🧭 Full-Time

💸 113120.0 - 166400.0 USD per year

🔍 Healthcare

🏢 Company: Modern Health👥 251-500💰 $74,000,000 Series D almost 4 years agoMental HealthTherapeuticsmHealthWellnessHealth CareSoftware

  • 7+ years of experience in product marketing, focusing on B2B and B2B2C models in the healthcare sector.
  • Strong understanding of the healthcare market, including employer and patient needs.
  • Proven experience with market research, product positioning, and go-to-market strategy development.
  • Excellent cross-functional collaboration skills and the ability to influence stakeholders at all levels.
  • Strong written and verbal communication skills, with a track record of creating impactful marketing materials.
  • Data-driven mindset with the ability to analyze and interpret marketing and sales metrics.
  • Familiarity with product management processes and agile methodologies is a plus.
  • Bachelor’s degree in marketing, business, healthcare management, or a related field; an advanced degree is a plus.
  • Conduct market research to understand key trends, competitive landscape, and customer needs in healthcare.
  • Identify and segment target audiences across B2B and B2C channels and develop relevant buyer personas.
  • Develop clear and compelling product positioning and messaging tailored to various stakeholders.
  • Design and execute go-to-market plans for product launches and track performance against objectives.
  • Partner with sales teams to create effective tools and resources to support their efforts.
  • Collaborate with other departments to align strategies and influence product development.
  • Work with marketing teams to design demand generation campaigns and support customer retention.

Cross-functional collaborationMarket Research

Posted 7 days ago
Apply
Apply

🧭 Full-Time

💸 95000.0 - 120000.0 USD per year

🔍 SaaS, Fitness & Wellbeing

  • Self-motivated with 3-5 years of experience in Product Marketing in B2B SaaS.
  • Deep appreciation for boutique studio fitness experiences.
  • Experience in collaboration with Product, Sales, and Customer Success teams.
  • Ability to simplify complex topics into compelling narratives.
  • Proven success in driving go-to-market strategies and product launches.
  • Strong writing skills to create engaging content.
  • Ability to manage multiple projects simultaneously.
  • Familiarity with Salesforce, Snowflake, and other B2B tools.
  • Own product launch strategy and execution, ensuring the successful rollout of new features.
  • Contribute to go-to-market planning with sales and marketing teams.
  • Develop and refine messaging frameworks for Mariana Tek.
  • Conduct competitive and market research to position the product.
  • Equip the sales team with tools and content for effective sales.
  • Partner with clients to build success stories.
  • Collaborate with content and creative teams for engaging content.
  • Work with Product Managers to bring customer voice into product development.
  • Define and measure key metrics for product initiatives.
Posted 9 days ago
Apply
Apply

📍 United States

🧭 Full-Time

💸 135000.0 - 180000.0 USD per year

🔍 Technology, Project Management Software

🏢 Company: Smartsheet👥 1001-5000💰 $3,200,000,000 Post-IPO Debt 4 months ago🫂 Last layoff almost 2 years agoSaaSEnterpriseSoftware

  • Bachelor's degree in marketing, communications, or relevant field.
  • 5+ years product marketing or sales experience in enterprise technologies.
  • Experience in cloud/SaaS environments.
  • Demonstrated track record of customer engagement.
  • Ability to influence teams across organizational boundaries.
  • Data-driven mindset to analyze trends and make recommendations.
  • Experience in developing customer-facing marketing and sales collateral.
  • Ability to simplify complex product messaging.
  • Outstanding oral and written communication skills.
  • Excellent project management skills and work ethic.
  • Work with outside software and services vendors to develop messaging, go-to-market strategy, and customer-facing tactics for cross-platform business solutions.
  • Partner with sales teams to understand and create resources that maximize business impact.
  • Deliver compelling messaging for product capabilities, partnership strategy, buyer personas, and use cases.
  • Build and manage an internal product information portal to influence competitive sales opportunities globally.
  • Identify and develop customer stories, including references, testimonials, and case studies.
  • Create educational content and resources that showcase Smartsheet's products.
  • Collaborate cross-departmentally to create self-service educational assets and track performance.

Project ManagementData AnalysisCross-functional Team LeadershipSales experienceMarket ResearchCustomer Success

Posted 10 days ago
Apply
Apply

📍 Mexico

🧭 Full-Time

🔍 Interviewing and hiring solutions

🏢 Company: Karat👥 251-500💰 almost 3 years ago🫂 Last layoff over 1 year agoStaffing AgencyHuman ResourcesRecruiting

  • 5+ years of product marketing experience with demonstrated success developing and executing GTM strategies for B2B/enterprise products or services.
  • Proven track record of driving business impact through strategic marketing initiatives, with experience successfully launching products and driving adoption in enterprise markets.
  • Experience supporting strategic enterprise deals, including executive presentations, RFP responses, and high-stakes customer meetings.
  • Excellence in stakeholder management with demonstrated ability to align cross-functional teams around common objectives and drive consensus among senior stakeholders.
  • A talent for storytelling—whether in written materials, presentations, or conversations—combined with an ability to distill complex ideas into engaging, customer-centric messaging.
  • Proactive, independent operator who is willing to be hands-on and deliver high-quality results.
  • Experience working closely with Product, Sales, and Marketing teams with a history of delivering impactful results.
  • Advanced experience creating marketing collateral, with a preference for experience using Google Suite.
  • Expert fluency in written and spoken English.
  • Own end-to-end product marketing strategy for key product lines, leading positioning, messaging, & go-to-market initiatives that support new logo acquisition and account expansion.
  • Develop and execute content and enablement strategies, creating executive-level presentations, compelling narratives, and sales frameworks that resonate with enterprise decision-makers.
  • Provide executive-level deal support, partnering with senior leaders to craft winning strategies and materials that accelerate enterprise sales cycles.
  • Serve as the strategic bridge between the Product and Revenue teams, driving product-market fit through deep market insights and customer empathy.
  • Own competitive intelligence strategy, building frameworks to analyze market dynamics and presenting recommendations that influence product positioning and roadmap.

Content creationStakeholder management

Posted 11 days ago
Apply
Apply

📍 US

🧭 Full-Time

💸 145000.0 - 165000.0 USD per year

🔍 Digital content creation and SaaS

  • 5-7 years of product marketing experience at a SaaS company.
  • Experience working remotely.
  • Ability to manage initiatives simultaneously.
  • Ability to translate technical details for non-technical audiences.
  • Must work independently and as part of a team.
  • Kick-off and manage go-to-market strategies for new features.
  • Build and optimize omni-channel marketing campaigns to boost product activation.
  • Collaborate with demand generation and content teams for messaging.
  • Develop sales narratives and collateral with sales teams.
  • Create and optimize sales enablement materials.
  • Ensure marketing team understands new features.
  • Maintain relationships with cross-functional teams.
  • Become an expert in user needs.
  • Facilitate workshops for GTM team improvement.
  • Support in developing value propositions for new products.

Project ManagementData AnalysisGoogle AnalyticsContent creationContent managementDigital MarketingCRMSaaS

Posted 13 days ago
Apply
Apply

📍 Canada

🧭 Temporary

💸 85000.0 - 115000.0 CAD per year

🔍 ELearning/education industry

🏢 Company: D2L

  • 5+ years of product marketing experience, preferably in SaaS.
  • In-depth knowledge of the eLearning/education industry.
  • Strong ability to position, message, and launch products effectively.
  • Excellent storytelling and presentation skills.
  • Analytical and organizational skills with adaptability in fast-paced environments.
  • Communicate the value of the D2L Brightspace solution at every stage of the customer journey.
  • Develop a deep understanding of target markets and buyers while using market research and data.
  • Create value proposition frameworks and powerful content to support customer engagement.
  • Collaborate across departments to launch products and establish solid partnerships.

Data AnalysisProduct ManagementContent creationStrategic ManagementCross-functional collaborationMarket ResearchData visualizationStakeholder managementSaaS

Posted 21 days ago
Apply

Related Articles

Posted 6 months ago

Insights into the evolving landscape of remote work in 2024 reveal the importance of certifications and continuous learning. This article breaks down emerging trends, sought-after certifications, and provides practical solutions for enhancing your employability and expertise. What skills will be essential for remote job seekers, and how can you navigate this dynamic market to secure your dream role?

Posted 6 months ago

Explore the challenges and strategies of maintaining work-life balance while working remotely. Learn about unique aspects of remote work, associated challenges, historical context, and effective strategies to separate work and personal life.

Posted 6 months ago

Google is gearing up to expand its remote job listings, promising more opportunities across various departments and regions. Find out how this move can benefit job seekers and impact the market.

Posted 6 months ago

Learn about the importance of pre-onboarding preparation for remote employees, including checklist creation, documentation, tools and equipment setup, communication plans, and feedback strategies. Discover how proactive pre-onboarding can enhance job performance, increase retention rates, and foster a sense of belonging from day one.

Posted 6 months ago

The article explores the current statistics for remote work in 2024, covering the percentage of the global workforce working remotely, growth trends, popular industries and job roles, geographic distribution of remote workers, demographic trends, work models comparison, job satisfaction, and productivity insights.