Senior Product Marketing Manager

Posted about 1 month agoViewed

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💎 Seniority level: Senior, 8+ years

📍 Location: United States

🔍 Industry: Software Development

🏢 Company: LINQ

🗣️ Languages: English

⏳ Experience: 8+ years

🪄 Skills: Project ManagementCross-functional collaborationMarket ResearchLead Generation

Requirements:

8+ years in Marketing, with at least 5 years in Product Marketing
Experience with product marketing for enterprise B2B software/ SaaS
Strong verbal and written communication skills, with an ability to craft compelling storytelling and to convey technical information in an approachable, consumable way
Drive to learn about K-12 school districts and the Nutrition space in great depth – it's great if you bring experience in one or both to the table
Ability to manage multiple projects at once, hitting deadline and coordinating with team members
Track record of delivering competitive intelligence, sales collateral, and marketing materials that drive revenue
Proven success working with and leading cross-functional teams to deliver results

Responsibilities:

Set and align teams on strategy and drive execution with an eye on outcomes & details.
Partner with Product Management and Revenue Teams to develop and execute a comprehensive GTM strategy and plan to support Nutrition segment growth objectives by building and executing GTM plays.
Develop compelling and differentiated messaging and positioning to drive the overall strategy and enable internal and external communications.
Create, enable and lead LINQ’s GTM process to bring products to market and manage the overall lifecycle in support of customer acquisition, upsell/cross-sell and retention.
Collaborate closely with Marketing, Sales, Account Management, and Product Management teams to develop buyer personas, buyer challenges, and the buyer journey. Create customer-facing materials that effectively communicate the value of LINQ's district and state Nutrition solutions.
Gain and share a deep understanding of LINQ’s district and state nutrition solutions and how they address key district/school challenges and needs. Educate internal and external stakeholders on product features and benefits.
Represent the voice of the market and customer. Provide market analysis and own competitive intelligence programs to differentiate and position LINQ to win. Contribute to case study and impact story creation centered on the key challenges for the buyer persona. Contribute to Win/Loss analysis in collaboration and a strong perspective on why LINQ wins. Understand customer NPS and overall brand share of voice metrics and contribute to the respective programs.
Foster strong collaboration between Product Management, Sales, Marketing, Revops/Enablement and Client Experience to ensure alignment with GTM processes and revenue goals.
Understand lead generation and marketing pipeline creation. Craft differentiated value props, messaging, assets and enablement to create, nurture, execute, measure and optimize marketing generated pipeline and conversion to ARR.
Partner with Product Management to optimize operational customer communications including but not limited to release notes, support, and product announcements/launches.
Use and evolve our reporting, analytics and insights to inform marketing strategies and optimization. You will implement a robust measurement framework to track ongoing performance to inform optimization and improve overall ROI.

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