Senior Product Marketing Manager

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💎 Seniority level: Senior, 8+ years

📍 Location: United States, Canada

🔍 Industry: Fintech, Real Estate Technology

🏢 Company: Real👥 51-100 Mortgage Information Technology Real Estate

⏳ Experience: 8+ years

🪄 Skills: Data AnalysisCross-functional Team LeadershipContent creationMarket ResearchData visualizationStrategic thinkingCRMFinancial analysisA/B testing

Requirements:

8+ years of product marketing experience with a focus on fintech, and credit card products is required.
Strong analytical skills with the ability to use data and metrics to drive decisions and evaluate performance.
Exceptional writing and storytelling skills, with the ability to simplify complex concepts into clear, compelling messaging.
Experience in a senior-level marketing role within a high-growth or startup environment is highly desirable.
Deep experience with developing and executing GTM strategies, messaging, and positioning for financial products.
Demonstrated experience in sales enablement, content development, and demand generation.
Strong understanding of lifecycle marketing strategies and customer engagement, particularly in the fintech and real estate space.
Ability to collaborate across teams and manage multiple projects in a fast-paced, dynamic, and high-growth startup environment.
Adaptable, strategic thinker with a growth mindset and the ability to thrive in an evolving and innovative environment.

Responsibilities:

Develop and execute GTM strategies for fintech and real estate products, including credit card offerings, to ensure strong market positioning and adoption.
Craft compelling, data-driven messaging and positioning that resonates with key stakeholders, including agents and customers. Conduct competitive analysis to ensure product differentiation and value proposition.
Create impactful marketing materials such as product pages, presentations, email campaigns, sales enablement tools, and onboarding guides. Collaborate with sales teams to provide training, collateral, FAQs, and pitch decks to optimize the sales cycle.
Conduct market research and competitive analysis to better understand current and prospective customer needs, evaluate competitive offerings, and derive actionable insights for continuous product and marketing improvements.
Design and manage lifecycle marketing campaigns to drive agent conversion, retention, and advocacy through personalized and data-driven engagement strategies.
Partner with product, sales, marketing, partnerships, and operations teams to ensure alignment with company objectives and drive acquisition and growth efforts.
Gather and synthesize agent feedback, market trends, and customer insights to inform and influence the product roadmap.

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