Senior Product Marketing Manager, Consumer

Posted 9 days agoViewed

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💎 Seniority level: Senior, 10+ years professional level experience

📍 Location: Any country where we have a legal entity

💸 Salary: 119000.0 - 158000.0 USD per year

🔍 Industry: Online learning

🏢 Company: Coursera Sourcing

🗣️ Languages: English

⏳ Experience: 10+ years professional level experience

🪄 Skills: Data AnalysisProduct ManagementProduct OperationsCross-functional Team LeadershipProduct DevelopmentStrategyProduct AnalyticsCommunication SkillsAnalytical SkillsCollaborationSales experienceMarket ResearchStakeholder managementDigital MarketingCustomer SuccessA/B testing

Requirements:

10+ years professional level experience
5+ years in product marketing (or related marketing roles)
Track record of success and impact developing product go-to-market plans and building messaging and positioning
Experience developing customer personas, segmentation, and customer journeys
Knowledge of the subscription business, including subscription pricing models and churn reduction strategies

Responsibilities:

Define our target audiences for key learning products, including Coursera Plus.
Identify and activate core audience insights to help shape our product strategy and strengthen product-market fit.
Develop product messaging and positioning for our subscription products and our target learner segments.
Collaborate with the product team to develop and test new pricing tiers and subscription models.
Collaborate with the product, merchandising and paid media team to support campaigns and promotions.
Drive the go-to-market strategy and execution of high-impact product launches

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