Senior Product Marketing Manager - (Remote - US)

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Requirements:

• Bachelor's degree in business, marketing, or a related field; MBA is a plus.
• 7-10 years of product marketing experience, ideally in B2B enterprise software.
• Strong storytelling skills with the ability to craft compelling narratives that engage audiences and drive conversions.
• Proven ability to create go-to-market strategies that deliver clear business outcomes.
• Excellent cross-functional collaboration skills, with a track record of aligning teams to execute on shared goals.
• Strong project management skills, with the ability to prioritize and execute multiple projects in a fast-paced environment.
• Exceptional written and verbal communication skills.
• Familiarity with data management, enterprise applications, SaaS, big data, and analytics.
• Strong analytical skills, with a passion for metrics and measurement.
• Entrepreneurial spirit and the ability to lead new projects and initiatives.

Responsibilities:

• Develop and execute go-to-market plans in collaboration with cross-functional teams to accelerate pipeline growth and revenue.
• Create externally-facing content such as presentations, webinars, and demonstrations to highlight the platform's unique value proposition.
• Conduct research to understand market segments, buyer personas, and their journeys to refine messaging and optimize go-to-market strategies.
• Design and implement enablement programs to equip sales teams with the tools and knowledge they need to achieve revenue targets.
• Partner with the demand generation and digital teams to craft integrated campaigns that engage prospects and guide them through the sales funnel.
• Collaborate with product teams to deliver impactful product launches and showcase innovation in the market.
• Monitor industry trends, perform competitive analysis, and develop competitive positioning for the product portfolio.