Senior Product Marketing Manager, Payments

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Requirements:

• Bachelor’s degree in marketing, Business or Communications, or the equivalent work experience
• Minimum 10-12+ years of product marketing experience, preferably in a B2B technology environment.
• Extensive experience in payments.
• Demonstrated effective contributions to product marketing strategy and execution in a fast-paced, fluid, cross-functional, matrixed environment
• Familiarity with the Pragmatic Marketing Framework (concepts, processes, terminology, etc.)
• Experience supporting large, complex product launches
• Excellent writing, organization, and project management skills
• Strong ability to identify, qualify, and prioritize prospects while leveraging subject matter experts to gain credibility with key prospects
• Must have an entrepreneurial spirit, be a self-starter, and innovative
• Ability to be flexible and adaptable to evolving client and business needs
• Capability to operate in a multi-cultural environment with an understanding of business and decision processes in different geographical areas

Responsibilities:

• Contribute to aligning CSG’s product positioning, value proposition and market differentiation to specific industry and customer needs to drive demand and adoption.
• Gather information & insights (i.e. competitive analysis, user testing, and customer feedback) needed to develop buyer personas, positioning and messaging to connect with target audiences.
• Collaborate on the development of product/solution sales plays, bills of materials and other materials to drive demand and pipeline
• Partner with Communications, Product Management, Strategic Solution Unit and Sales teams to plan and deliver the launch of new products and releases.
• Support the go-to-market strategy execution spanning all stages of the buyer lifecycle; from prospect identification to acquisition and retention.
• Collaborate with Marketing and Go To Market teams to identify and reach the best market prospects.
• Develop and execute plans to convert leads and maximize market opportunities through outbound marketing or customer-facing activities (i.e. events, tradeshows).
• Participate in the identification, justification and monitoring of new market opportunities and pursuit plans.
• Partner with the Strategic Solution Units, Sales and Product Management teams to build necessary tools and materials that to support the Sales organization in driving go-to-market strategies.
• Rally the company around the global launch and evolution of assigned product(s)/solution(s), providing end-to-end metrics around progress to overtake competitive products in the market.
• Be a product/solution brand ambassador and evangelist, participating in the development of marketing content that is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience and engagement for all target audiences.
• Identify/develop unique customer personas to aid in the development of product and solution positioning
• Develop deep industry and customer knowledge to align product/solution positioning, value proposition and clear market differentiation to specific industry and customer needs in order to drive demand and adoption at every stage of the customer lifecycle.
• Support Product Marketing leadership with the management of assigned marketing budget(s) to drive optimized investment and ROI.
• Manage outside agencies and resources as needed.
• Responsible for effective demonstration of managerial practices to include: the identification and recruitment of key strategic talent for the assigned Product Marketing team(s) and providing day-to-day leadership, the establishment of clear roles, responsibilities, and lines of business support for team members, as well as the overall coaching and performance management of a high performing team.