Senior Product Marketing Manager

Posted about 2 months agoViewed

💎 Seniority level: Senior, 10+ years

📍 Location: United States

💸 Salary: 120000.0 - 180000.0 USD per year

🔍 Industry: B2B SaaS

🏢 Company: Nylas👥 101-250💰 $120,000,000 Series C almost 4 years ago🫂 Last layoff over 2 years agoDeveloper APIs Email Software

🗣️ Languages: English

⏳ Experience: 10+ years

🪄 Skills: Data AnalysisMarket Research

Requirements:

10+ years of product marketing experience in B2B SaaS
Strong preference for developer-focused, API-driven platforms
Proven ability to develop and execute go-to-market strategies
Strong understanding of APIs and cloud-based platforms
Experience working with Sales, Customer Success, and Product teams
Expertise in market research and performance analytics
Exceptional written and verbal communication skills
Ability to work across departments and influence stakeholders
Bachelor's degree in Marketing, Business, or related field; MBA preferred

Responsibilities:

Lead market research and customer insights initiatives
Support adoption across the customer lifecycle
Define core messaging framework and positioning
Support modeling of COGs and identify growth opportunities
Own go-to-market strategies for product launches
Develop sales enablement strategies
Establish thought leadership through content marketing
Work closely with customers for insights and case studies
Define success metrics and refine marketing strategies

Apply

Related Jobs

Apply

🔥 Senior Product Marketing Manager, Industry Verticals

Posted about 6 hours ago

📍 North America

🔍 AdTech

🔧 Requirements

5+ Years in Product Marketing: Specialized in industry product marketing within adtech, martech, SaaS, B2B and digital marketing.
Strong experience in the B2B industry and a passion for the Political space.
Skilled in analyzing market trends and insights to inform strategy.
Proven ability to work cross-functionally with sales, product, advertising technologies, and marketing teams to achieve business objectives.
Exceptional written and verbal communication skills, with the ability to convey complex product concepts in a clear and compelling way.
Experience creating and delivering effective sales enablement materials that drive product understanding and adoption across North America, Latin America, EMEA, and APAC.
Strong organizational skills and the ability to manage multiple projects and initiatives simultaneously.

💡 Responsibilities

Act as our go-to expert in B2B and Political marketing, developing strategies to drive growth in this key area.
Lead the development and execution of go-to-market (GTM) strategies for new vertical features, solutions and partnerships, working closely with the broader Marketing team.
Develop compelling product positioning and messaging that resonates with target audiences in our key verticals, clearly articulating the value proposition of StackAdapt’s solutions.
Research industry trends and competitors, and position StackAdapt to stand out.
Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements.
Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both product and marketing strategies.
Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals.
Track KPIs, providing insights and recommendations to enhance our go-to-market impact.

Project ManagementData AnalysisCommunication SkillsAnalytical SkillsCollaborationMarket ResearchStrategic thinkingDigital MarketingSaaS

Posted about 6 hours ago

Apply

🔥 Senior Product Marketing Manager, Industry Verticals

Posted about 6 hours ago

📍 North America

🔍 Advertising Technology

🔧 Requirements

5+ Years in Product Marketing: Specialized in industry product marketing within adtech, martech, SaaS, B2B and digital marketing.
Strong experience in the B2B industry and a passion for the Political space.
Skilled in analyzing market trends and insights to inform strategy.
Proven ability to work cross-functionally with sales, product, advertising technologies, and marketing teams to achieve business objectives.
Exceptional written and verbal communication skills, with the ability to convey complex product concepts in a clear and compelling way.
Experience creating and delivering effective sales enablement materials that drive product understanding and adoption across North America, Latin America, EMEA, and APAC.
Strong organizational skills and the ability to manage multiple projects and initiatives simultaneously.

💡 Responsibilities

Act as our go-to expert in B2B and Political marketing, developing strategies to drive growth in this key area.
Lead the development and execution of go-to-market (GTM) strategies for new vertical features, solutions and partnerships, working closely with the broader Marketing team.
Develop compelling product positioning and messaging that resonates with target audiences in our key verticals, clearly articulating the value proposition of StackAdapt’s solutions.
Research industry trends and competitors, and position StackAdapt to stand out.
Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements.
Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both product and marketing strategies.
Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals.
Track KPIs, providing insights and recommendations to enhance our go-to-market impact.

Project ManagementProduct AnalyticsCommunication SkillsAnalytical SkillsCollaborationSales experienceMarket ResearchStakeholder managementDigital Marketing

Posted about 6 hours ago

Apply

🔥 Senior Product Marketing Manager (US)

Posted 8 days ago

📍 North America

🧭 Full-Time

🏢 Company: Sybill AI👥 11-50💰 $11,000,000 Series A 8 months agoCRM Artificial Intelligence (AI)SaaS Machine Learning Sales Enterprise Software

🔧 Requirements

Proven Impact: You’ve improved website conversion rates or relevant KPIs (e.g., demo signups, purchases) by measurable amounts in previous roles.
Analytics & A/B Testing Tools: Experience with platforms like Google Analytics, Mixpanel, or Segment, plus hands-on use of A/B testing tools (e.g., Optimizely, VWO, Google Optimize).
CMS & Basic Dev Skills: Comfortable using popular CMS platforms (like Webflow, WordPress, or similar) and basic HTML/CSS for quick fixes or prototypes.
Data-Driven Mindset: You rely on data to form hypotheses, set targets, and measure success.
Design Collaboration: Familiar with tools like Figma or Sketch for wireframing and collaborating on layouts and flows.
Relevant Experience: 3–5+ years in website CRO, product marketing, or growth marketing at a startup or fast-paced environment.
Hands-On Attitude: You thrive on ownership and accountability, especially in an early-stage setting where every contribution counts.

💡 Responsibilities

Craft Website Copy:
Experiment and Optimize:
Understand Our Users Deeply:
Shape UI Design:
Collaborate Across Teams:
Own the Metrics:

Data AnalysisFigmaHTMLCSSUI DesignGoogle AnalyticsSketchSEOMarketingLead GenerationA/B testing

Posted 8 days ago

Apply

🔥 Senior Product Marketing Manager, Design & Build

Posted 12 days ago

📍 United States, Canada

🧭 Full-Time

💸 134000.0 - 212500.0 USD per year

🔍 Web Development

🏢 Company: Webflow👥 501-1000💰 $120,000,000 Series C about 3 years ago🫂 Last layoff 8 months agoCMS Web Hosting Web Design

🔧 Requirements

5+ years of product marketing experience – an added bonus if you have experience managing and leading teams
Have a solid foundational understanding of web development concepts – including HTML, CSS and Javascript
Have experience with Webflow or similar web development technology
Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging

💡 Responsibilities

Develop an expert understanding of Webflow’s technical web development features, and the customers who use them — to create compelling and impactful marketing that tells our story and drives adoption
Collaborate and contribute to the product roadmap in close partnership with Product, leveraging market, customer, and competitive insights
Lead new product and feature launches, serving as the glue between Product, Marketing, Partnerships, and our Partners
Partner closely with Product, Sales, and Marketing to build great content and messaging that showcases the power and value of the Webflow platform
Refine Webflow’s pricing & packaging based on a deep understanding of our customers, market trends, and our product

HTMLCSSJavascriptContent creationSEORESTful APIsMarket ResearchDigital MarketingA/B testing

Posted 12 days ago

Apply

🔥 Senior Product Marketing Manager

Posted 12 days ago

📍 US

🧭 Full-Time

💸 150000.0 - 170000.0 USD per year

🔍 Energy

🏢 Company: David Energy👥 1-50💰 $20,500,000 Series A about 3 years agoEnergy Efficiency Energy Management Energy Software

🔧 Requirements

Track record of building a product marketing function at an early-stage startup
5+ years experience in product marketing strategy and execution
Experience with a wide range of product marketing tactics, including value proposition development, product storytelling, sales enablement, market analysis, brand positioning, case study development and more
Strong analytical skills to evaluate program and campaign effectiveness, including selecting and building out relevant tracking infrastructure (e.g. Google Analytics, HubSpot, etc) as well as building and reporting on metrics
Demonstrated balance of analytical thinking, problem solving, and creativity
Experience using data and insights to inform and influence product strategy
You have prior experience in energy or electricity markets and marketing energy solutions to different customer segments

💡 Responsibilities

Develop and articulate clear product positioning and messaging that aligns with David Energy’s mission and market needs.
Produce high-quality marketing collateral including case studies, presentations, and digital content that effectively communicates product benefits and differentiators.
Manage and refine internal and external communications to ensure consistent brand messaging.
Partner with the Sales team to develop tools, training, and resources that empower the team to increase growth velocity (e.g. sales cadences)
Lead the planning and execution of product launches, ensuring timely delivery and effective communication across all channels.
Collaborate with Product Management, Engineering, and Sales teams to craft and implement successful go-to-market strategies.
Conduct in-depth market research to identify trends, customer needs, and competitive dynamics within the energy technology space.
Translate market insights into actionable recommendations to refine product strategy and marketing tactics.

Data AnalysisGoogle AnalyticsCross-functional Team LeadershipAnalytical SkillsSales experienceMarket Research

Posted 12 days ago

Apply

🔥 Senior Product Marketing Manager

Posted 29 days ago

📍 United States

🧭 Full-Time

💸 128000.0 - 174000.0 USD per year

🔍 HR Compliance

🏢 Company: EasyLlama

🔧 Requirements

5+ years of experience in B2B SaaS product marketing, or growth marketing.
Proven track record in demand generation, lead nurturing, and customer lifecycle marketing.
Experience working with advanced performance marketing tools and automation to execute and manage campaigns efficiently.

💡 Responsibilities

Develop and execute winning GTM strategies
Craft the strategic “why” behind the product, and then own resonant positioning, messaging, and competitive differentiation.
Define and drive product launch plans

Data AnalysisProduct ManagementGoogle AnalyticsCross-functional Team LeadershipRESTful APIsComplianceMarketingLead GenerationStrategic thinkingDigital MarketingCRMCustomer SuccessSaaSA/B testing

Posted 29 days ago

Apply

🔥 Senior Product Marketing Manager (ARG)

Posted about 1 month ago

📍 United States

🧭 Full-Time

💸 125000.0 - 140000.0 USD per year

🔍 Product Marketing

🏢 Company: Careers with WM Partners' Portfolio Companies

🔧 Requirements

Bachelor’s degree in Business, Marketing, Engineering, or a related field. MBA or advanced degree preferred
Minimum of 7+ years of experience in product management, with a strong focus on portfolio management, product vision, and roadmap development
Proven experience in managing cross-functional teams and collaborating with departments like Medical Affairs, R&D, Sales, and Marketing. Strong understanding of digital marketing, social media, and eCommerce platforms
Experience leading the development of annual plans; outlining the strategy to grow your business or product and partnering with key stakeholders to develop the tactics
Strong analytical, planning and project management skills – you love to dig into the data and lead a team through projects
Excellent communication/presentation skills; ability to inform, influence and collaborate across functions and with all organization levels
Highly resourceful with a tenacious “can do” attitude
Highly performance and results-driven and want to take on a high level of responsibility and work in a fast-paced, high-growth environment
Strategic thinker with a proactive mind-set
Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic working environment.
Coaching mindset with previous experience managing direct reports
Visionary, positive, and energetic leader that fosters a unique, diverse, and winning culture

💡 Responsibilities

Develop and maintain a clear product vision, guiding the team to execute on a comprehensive product roadmap.
Ensure that the product roadmap is aligned with market trends, customer needs, and organizational priorities.
Lead the development and execution of the product portfolio strategy to ensure alignment with business goals.
Manage product life cycles, including SKU rationalization and end-to-end product portfolio optimization and profitability.
Collaborate with cross-functional teams to define product features, positioning, and customer benefits.
Monitor industry and market trends, including competitor performance, market dynamics, and emerging customer needs.
Conduct competitor reviews and analysis to identify opportunities for product differentiation, pricing strategies, and market positioning.
Perform in-depth analysis of product performance to optimize the product portfolio and make data-driven decisions.
Establish key metrics to monitor the success of product launches and ongoing sales.
Identify and prioritize product enhancements and improvements to increase market share, customer satisfaction, and profitability.
Develop content and resources to support product promotion and sales initiatives.

Project ManagementAgileData AnalysisProduct ManagementProduct OperationsCross-functional Team LeadershipProduct DevelopmentProduct AnalyticsContent creationRESTful APIsSales experienceMarket ResearchMarketingStrategic thinkingDigital MarketingFinancial analysisCustomer SuccessBudget management

Posted about 1 month ago

Apply

🔥 Senior Product Marketing Manager - Google Ads

Posted about 1 month ago

📍 United States, Canada

🧭 Full-Time

💸 127000.0 - 160000.0 USD per year

🔍 Martech

🏢 Company: Invoca👥 201-500💰 $83,000,000 Series F almost 3 years agoDigital Marketing Artificial Intelligence (AI)Advertising Analytics Telecommunications

🔧 Requirements

5+ years of product marketing experience for martech or Google Ads
Knowledge of AI in digital advertising
Expert understanding of go-to-market processes
Strong communication skills with senior executives
Analytical skills to support recommendations

💡 Responsibilities

Drive business growth for Google Ads solutions
Lead new product launches with cross-functional teams
Develop compelling messaging and positioning statements
Engage with customers to understand needs
Track competitive landscape and develop positioning
Create sales collateral and training materials
Participate in trade shows and events

Artificial IntelligenceData Analysis

Posted about 1 month ago

Apply

🔥 Senior Product Marketing Manager

Posted about 2 months ago

📍 United States

🧭 Full-Time

💸 165000.0 - 205000.0 USD per year

🔍 Legal Technology

🏢 Company: Everlaw👥 251-500💰 $202,000,000 Series D over 3 years ago🫂 Last layoff almost 2 years agoCloud Computing Legal Tech Document Management Legal

🔧 Requirements

At least 5 years of professional experience in product marketing
Strong analytical skills
Ability to influence without direct authority
Excellent communication skills

💡 Responsibilities

Conduct in-depth market research
Collaborate with product management on product strategy
Develop packaging and pricing strategy
Create product positioning and messaging
Assess competitive landscapes and industry trends

Data AnalysisProduct ManagementMarket Research

Posted about 2 months ago

Apply

🔥 Senior Product Marketing Manager

Posted about 2 months ago

📍 United States, Australia

🧭 Full-Time

🔍 Developer Tools

🏢 Company: Buildkite👥 101-250💰 $20,984,981 Series B over 2 years agoDeveloper Tools Developer Platform PaaS Software Engineering Software

🔧 Requirements

6+ years of product marketing experience, with at least 3 years marketing developer tools to technical and non-technical audiences
Demonstrated success building and running sales enablement programs
Experience leading competitive analysis and win/loss programs that have directly shaped product strategy and market positioning
Deep understanding of the developer landscape with the ability to translate technical concepts into compelling sales narratives that drive win rates
Excellent communication and presentation skills, with the ability to explain complex concepts to technical and non-technical audiences
Strong analytics and problem-solving skills, with the ability to uncover and distill the important details
Experience working in a fast-paced, dynamic environment with the ability to manage multiple projects simultaneously
Proven teamwork and collaboration skills, with the ability to work effectively across cross-functional teams

💡 Responsibilities

Keeping a pulse on emerging tech trends, developer community discussions, and industry movements to ensure our strategies are grounded in real-world shifts.
Analyzing market trends, competitors' offerings, and pricing strategies to uncover opportunities and threats. Translating insights into actionable strategies that shape both sales tactics and product roadmaps.
Understanding the real reasons behind wins and losses. Turning these insights into concrete recommendations for sales, product, and marketing teams.
Creating distinctive positioning frameworks that showcase Buildkite's unique value. Transforming market insights and customer learnings into powerful messaging narratives that resonate with developers.
Creating battle cards, playbooks, and training programs that equip our sales team to close deals effectively. Ensuring the sales team has the right messaging, competitive positioning, and objection-handling techniques.
Ensuring consistency across campaigns, positioning, and go-to-market strategies. Providing competitive insights that refine messaging and content.
Feeding customer feedback and competitive intelligence into product development. Aligning product priorities with real-world sales challenges and opportunities.
Creating structured communication channels between sales, marketing, product, and engineering. Ensuring all teams stay informed, aligned, and adaptive to new insights.
Tracking the effectiveness of sales enablement and competitive intelligence programs. Using metrics like win rates, deal velocity, and sales adoption to drive continuous improvement.

Data AnalysisProduct ManagementMarket Research

Posted about 2 months ago

Apply