- Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google AIO, ChatGPT, Perplexity, Claude).
- Define and evolve an AEO strategy focused on entity authority, structured content, and off-site citations optimized for LLM citation and summarization.
- Partner with Product Marketing and Content to ensure product positioning and use cases are reflected in search- and AI-readable site architecture.
- Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions.
- Own the end-to-end web strategy for Harness.com, balancing strategic initiatives with ongoing production needs.
- Optimize key conversion paths across the site and run experiments (A/B tests, messaging iterations) to improve engagement.
- Manage and direct external SEO/AEO agencies or vendors to ensure performance outcomes.
SEOA/B testing