- Own the Northeast field marketing plan, aligning regional strategy to sales priorities so every program ladders up to clear pipeline and revenue goals.
- Develop and execute demand generation programs, including third-party and Chainguard-hosted events, in-person and virtual experiences, regional campaigns, roadshows, and direct mail.
- Act as the marketing quarterback for the region—analyzing funnel health, partnering with AEs on pipeline coverage, and course-correcting throughout the quarter.
- Partner closely with the BDR team to ensure fast, high-quality follow-up on post-event and post-program leads.
- Localize campaigns and assets for Canadian buyers, ensuring messaging, content, and experiences resonate with audiences in Toronto, Ontario, and Eastern Canada.
- Forecast and measure the impact of field programs on the sales cycle, using data to analyze performance and optimize plans.
- Be the go-to marketing partner for regional sales leadership, reps, BDRs, and regional partners, maintaining tight communication and strong alignment.