Head of Growth

5+ years in growth marketing, product marketing, or a related role, ideally within fintech, blockchain, or high-growth technology sectors. A demonstrated history of driving significant growth in a startup or fast-paced environment, with experience scaling products or services from inception to widespread adoption. Strong proficiency in using data and analytics tools (e.g., Google Analytics, performance dashboards) to inform and optimize strategies. Deep knowledge of digital marketing channels, tools, and best practices, including SEO, content creation, and social media management. Solid understanding of blockchain technology, tokenized real-world assets, and the crypto ecosystem. Ability to thrive in a dynamic, fast-paced environment and adapt to shifting priorities. Outstanding written and verbal communication skills, with the ability to craft compelling narratives for technical and non-technical audiences alike.

Design and implement comprehensive growth strategies to meet key performance indicators (KPIs) such as user acquisition, retention, and revenue growth across institutional and retail channels. Oversee the creation and execution of high-impact marketing campaigns across digital platforms, including SEO, social media, and content marketing, to maximize reach and engagement. Leverage analytics to track campaign performance, user engagement, and adoption metrics, using insights to refine strategies and enhance outcomes. Partner with product and business development teams to align marketing initiatives with product-market fit and broader business goals. Establish and nurture strategic relationships with key stakeholders, including industry partners and the crypto community, to expand RWA.xyz’s market presence. Stay ahead of trends in blockchain, tokenized assets, and fintech to ensure RWA.xyz remains a leader in the space.