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Head of Growth
Posted 15 days agoViewed
💎 Seniority level: Lead, 5+ years
🔍 Industry: Fintech, blockchain
⏳ Experience: 5+ years
Requirements:
- 5+ years in growth marketing, product marketing, or a related role, ideally within fintech, blockchain, or high-growth technology sectors.
- A demonstrated history of driving significant growth in a startup or fast-paced environment, with experience scaling products or services from inception to widespread adoption.
- Strong proficiency in using data and analytics tools (e.g., Google Analytics, performance dashboards) to inform and optimize strategies.
- Deep knowledge of digital marketing channels, tools, and best practices, including SEO, content creation, and social media management.
- Solid understanding of blockchain technology, tokenized real-world assets, and the crypto ecosystem.
- Ability to thrive in a dynamic, fast-paced environment and adapt to shifting priorities.
- Outstanding written and verbal communication skills, with the ability to craft compelling narratives for technical and non-technical audiences alike.
Responsibilities:
- Design and implement comprehensive growth strategies to meet key performance indicators (KPIs) such as user acquisition, retention, and revenue growth across institutional and retail channels.
- Oversee the creation and execution of high-impact marketing campaigns across digital platforms, including SEO, social media, and content marketing, to maximize reach and engagement.
- Leverage analytics to track campaign performance, user engagement, and adoption metrics, using insights to refine strategies and enhance outcomes.
- Partner with product and business development teams to align marketing initiatives with product-market fit and broader business goals.
- Establish and nurture strategic relationships with key stakeholders, including industry partners and the crypto community, to expand RWA.xyz’s market presence.
- Stay ahead of trends in blockchain, tokenized assets, and fintech to ensure RWA.xyz remains a leader in the space.
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