Head of Growth & Performance Marketing

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Requirements:

• 7-10+ years of experience in growth and performance marketing, ideally within SaaS and managing global campaigns.
• Proven track record of scaling digital acquisition channels, including search, social, video and programmatic, with a strong focus on ROI and efficiency in a high volume PLG or subscription-based environment.
• Deep understanding of marketing funnels, A/B testing, and conversion rate optimization best practices, especially for free-trial funnels.
• Strong analytical mindset with proficiency in data analysis, reporting, and attribution modeling for subscription or recurring revenue models.
• History of developing creative ecosystems needed to fuel paid media success.
• Exceptional leadership skills, with experience building and motivating high-performing teams.
• Excellent communication and presentation abilities, with a history of building strong cross-functional relationships
• Strong experience in full-funnel optimization, including acquisition, activation, retention, and expansion within a SaaS or subscription-based business.
• Expert with ad management platforms and analytics tools.
• Strong executive presence.

Responsibilities:

• Develop and execute a comprehensive growth marketing roadmap aligned with overarching company objectives and the PLG strategy.
• Create strategy and plan to scale paid media channels efficiently, achieving CAC & CAC payback targets.
• Lead a small team, providing mentorship and professional development opportunities.
• Manage and optimize paid digital channels to drive qualified sign-ups and maximize ROI.
• Lead SEO/SEM strategy to enhance organic discoverability and acquisition metrics.
• Partner with internal creative teams and external agencies to create processes and systems that increase creative velocity and drive a high impact.
• Continuously test new channels, creative variations, and messaging to uncover high-impact opportunities for customer growth.
• Partner with cross-functional teams (Product, Design, and Engineering) to drive funnel improvements,   ensuring a seamless new user journey.
• Collaborate with Product and UX to refine onboarding flows, increase conversion and reduce churn.
• Implement A/B and multivariate testing to optimize user experiences, conversion and ROI.
• Own analytics frameworks and attribution models to measure the effectiveness of campaigns, channels, and product-led growth efforts.
• Leverage data insights to optimize spend, forecast results, and inform strategic decisions.
• Partner closely with Product, Marketing, and Sales to develop a cohesive growth plan that aligns with product roadmaps and go-to-market initiatives.
• Collaborate with Data/Analytics teams to ensure proper instrumentation of events, funnels, and KPIs that reflect user behavior in a PLG environment.
• Manage the performance marketing budget, ensuring optimal allocation of resources to support company objectives.
• Collaborate with internal stakeholders (including Product, Sales, and Finance) to align growth efforts with overall company priorities and revenue targets.
• Present performance updates and strategic recommendations to the executive team.
• Manage external agencies that support our growth strategy and plans.