Head of Growth Marketing - 100% remote

Posted 13 days agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: United States

🔍 Industry: E-commerce

🏢 Company: Brightmeds

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementData AnalysisFull Stack DevelopmentGoogle AnalyticsCross-functional Team LeadershipBusiness OperationsSEOAgile methodologiesRESTful APIsSales experienceMarket ResearchData visualizationMarketingTeam managementLead GenerationStrategic thinkingDigital MarketingCRMFinancial analysisSoftware EngineeringData analyticsBudget managementA/B testing

Requirements:

Experience taking a startup company from $1 million to minimum $25 million in revenue.
Five+ years of experience in performance marketing, with a strong track record of successful direct-to-consumer campaigns; healthcare or pharmaceutical industry experience preferred.
Proven experience driving results through multiple startup companies.
Demonstrated success in developing and managing creative pipelines for digital ads, particularly on platforms like Facebook and Instagram, from ideation to execution.
Experience in growth marketing and product marketing within a startup environment.
Proven track record of leveraging data to drive marketing decisions and actions.

Responsibilities:

Build and manage teams to hit specific revenue and profit goals
Bring or hire someone for email / text, Adwords, and Meta ads
Create and split test a website funnel (you will have a developer to implement the changes you request)
Create and implement a comprehensive marketing strategy to drive customer acquisition and retention, with a focus on ROI and cost-effectiveness.
Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
Manage email marketing: Create and implement email marketing strategies
Focus on growth marketing strategies to drive significant business growth.
Develop and implement product marketing initiatives to promote services effectively.
Utilize data to back marketing strategies and articulate the impact of marketing actions.
Collaborate to deliver high-performing, compliant digital ads, ensuring alignment with brand guidelines.
Develop and manage creative assets for paid media campaigns and conversion-focused content.
Utilize data analytics and performance metrics to monitor campaign effectiveness, make data-driven decisions, and continually optimize marketing efforts.
Conduct split testing and implement changes based on data insights to improve performance.

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