- Plan and manage offline campaigns including print ads, direct mail, outdoor billboards, TV/radio spots, and event sponsorships.
- Develop and implement non-traditional marketing initiatives.
- Align offline and non-traditional efforts with overall brand strategy and digital marketing goals.
- Oversee all artwork design, proofing, and compliance with brand guidelines.
- Manage print and production workflows, material allocation, and cost control.
- Create and maintain reporting mechanisms to track campaign performance and ROI.
Budget management