Head of Growth Marketing

Posted 10 days agoViewed

💎 Seniority level: Executive

📍 Location: United States

🔍 Industry: Health and Wellness

🪄 Skills: People ManagementProduct ManagementCross-functional Team LeadershipProduct DevelopmentStrategyProduct AnalyticsContent creationCommunication SkillsProblem SolvingSEOAgile methodologiesMentoringNegotiationWritten communicationExcellent communication skillsVerbal communicationReportingTrainingSales experienceMarket ResearchMarketingTeam managementStakeholder managementLead GenerationStrategic thinkingDigital MarketingCRMFinancial analysisData analyticsCustomer SuccessSaaSBudget managementA/B testing

Requirements:

Proven success independently driving DTC revenue from launch to $20M+, owning strategy, execution, and optimization across growth channels.
Demonstrated experience scaling a DTC consumer health startup in the U.S. through critical growth inflection points.
Extensive experience launching and scaling category-defining products involving significant market creation and consumer education.
Deep expertise in hybrid physical-digital and subscription-based business models.
Solid understanding of consumer health markets and relevant regulatory constraints, specifically wellness-focused health monitoring for both women and men.

Responsibilities:

Lead growth initiatives, including customer acquisition, retention, and brand development.
Strategically balance paid and organic marketing channels to sustainably scale revenue.
Create and implement marketing strategies to drive category creation, consumer education, and trust.
Recruit, build, and manage a small team of A players using AI as leverage for their work.

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