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Growth Marketing Manager
Posted 19 days agoViewed
💎 Seniority level: Manager, 3+ years
📍 Location: Argentina, Colombia, Mexico, Brazil
🔍 Industry: SaaS
🏢 Company: Sur👥 11-50AdvertisingMarketingSocial News
🗣️ Languages: English
⏳ Experience: 3+ years
Requirements:
- 3+ years of hands-on experience as a SaaS growth marketing professional
- Deep understanding of SaaS business models and customer lifecycle
- Experience with the AARRR Funnel / Pirate Metrics
- Proficiency in digital marketing channels and tactics
- Data analysis and interpretation skills
- Experience with marketing automation tools
Responsibilities:
- Identifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting KPIs to measure success.
- Creating and managing marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages.
- Designing and implementing lead generation initiatives to attract qualified potential customers.
- Optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups.
- Implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers.
- Monitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies.
- Continuously testing different marketing approaches to identify the most effective tactics for maximizing ROI.
- Working closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey.
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