Growth Marketing Manager, Paid Social

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Requirements:

• 3+ years of hands-on experience managing Paid Social campaigns.
• Proven success in driving ROI-positive paid social campaigns for e-commerce businesses.
• Familiarity with all relevant native Paid Social platform tools and UIs.
• Strong analytical mindset with the ability to interpret data and optimize campaigns for maximum performance.
• Experience using analytics tools such as Google Analytics, Looker, Data Studio, or similar platforms.
• Experience thriving in a fast-paced, start-up environment with the ability to quickly adapt, iterate, and take ownership of additional projects as needed.

Responsibilities:

• Plan and execute the launch of paid social media ad campaigns, ensuring alignment with the company's marketing goals.
• Collaborate with creative teams to develop engaging ad content, including visuals and copy that reflects the brand’s voice.
• Configure campaign settings, including targeting, budgets, and scheduling, to maximize ad performance from the outset.
• Continuously monitor and manage live campaigns to ensure they are performing optimally.
• Adjust campaign strategies as needed based on performance data and changing market trends. Work within budget constraints to allocate funds effectively across campaigns and platforms for maximum ROI.
• Regularly collect and analyze performance data for all active campaigns.
• Generate comprehensive reports detailing campaign performance, insights, and ROI.
• Present findings to stakeholders and recommend adjustments to campaign strategies based on data insights.
• Oversee the budget for paid social campaigns, ensuring efficient allocation of resources for optimal campaign performance.
• Track spending and manage budgets to avoid overspending and maximize campaign effectiveness.
• Work closely with the marketing team to ensure paid social strategies are cohesive with overall marketing objectives.
• Coordinate with design and content teams to ensure ad materials are on-brand and effective in engaging the target audience.