Growth Marketing Manager, Paid & Lifecycle

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Requirements:

• 6+ years of experience in growth, marketing, or a similar role.
• Proven track record of managing cross-functional marketing programs in fast-paced environments.
• Experience working with creative teams and PMM to align messaging, audience, and creative across channels.
• Strong project management skills with experience using Asana, Notion, and Google Sheets to track work and improve processes.
• Familiarity with paid acquisition and lifecycle marketing fundamentals.
• Experience managing budgets and POs, including working closely with finance.
• Exceptional communication skills, with the ability to align stakeholders and drive accountability across teams.

Responsibilities:

• Own project management for paid and lifecycle campaigns, from kickoff to launch, ensuring clear timelines, roles, and processes.
• Drive creative and audience strategy, working with PMM and Creative to ensure messaging and targeting are consistent across touchpoints.
• Manage the Paid & Lifecycle sprint process, including weekly planning, status tracking, and regular retrospectives.
• Own budget and PO tracking, partnering with finance to keep spend accurate and up to date.
• Build and maintain project trackers, creative briefs, and reporting templates in Asana, Notion, and Google Sheets.
• Facilitate cross-functional collaboration, acting as the primary POC for PMM, Creative, Analytics, and Regional teams.
• Identify and improve processes to increase campaign velocity, improve handoffs, and reduce bottlenecks.