Growth Marketing Manager (Website & Conversion Optimization)

Posted 1 day agoViewed

💎 Seniority level: Manager

📍 Location: Poland

💸 Salary: 10000.0 - 14000.0 PLN per month

🔍 Industry: SaaS

🏢 Company: GetResponse👥 251-500 Email Email Marketing SaaS Marketing Information Technology Marketing Automation Web Design Software

🗣️ Languages: English

🪄 Skills: AgileData AnalysisMachine LearningUI DesignUser Experience DesignGoogle AnalyticsAmplitude AnalyticsContent managementSEORESTful APIsFluency in EnglishCross-functional collaborationData visualizationMarketingStakeholder managementDigital MarketingCustomer SuccessSaaSA/B testing

Requirements:

have proven experience managing website conversion strategies in high-growth SaaS or tech companies
have a deep understanding of modern content management, AI-powered copywriting, personalization strategies, and UX/UI best practices
are hands-on with A/B testing, analytics tools (Google Analytics 4, VWO, Mixpanel, Amplitude), and optimization platforms
fluency in English (min. C1)
are experienced in collaborating cross-functionally with marketing, product development, design, and analytics teams in agile environments
have demonstrated success in owning and improving business-critical website KPIs
are familiar with or open to adopting and implementing emerging technologies (Generative AI, analytics suites, predictive modeling tools)

Responsibilities:

Lead and execute website conversion optimization strategies to achieve ambitious growth targets for free trials, demo requests, and overall website engagement KPIs.
Define and manage our website content strategy, ensuring alignment with marketing campaigns, customer journeys, SEO, and user experience best practices.
Prioritize website requirements in collaboration with marketing, product, and analytics stakeholders, balancing user needs and business priorities to swiftly deliver impactful improvements.
Design content strategies that incorporate copywriting, visual design, UX/UI mockups, AI-driven optimization recommendations, and experimentation (A/B and multivariate testing) to ensure maximum impact and results.
Actively advise and collaborate with global marketing teams (Brand, Performance Marketing, Content, SEO, Local Markets, PPC, and Product Marketing) to optimize website performance within campaign contexts.
Directly accountable for monitoring, analyzing, and continuously improving website KPIs—conversion rates (free trials, demos), funnel engagement, bounce rates, and user experience metrics.
Identify, pilot, and implement modern tools (AI-driven copy optimization, UX heatmap analysis, personalization platforms, advanced A/B testing software) to continuously enhance web conversion rates and user engagement.

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