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Growth Marketing Manager (Earned Media)

Posted 4 days agoViewed

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💎 Seniority level: Manager, 4+ years

💸 Salary: 130000.0 - 170000.0 USD per year

⏳ Experience: 4+ years

Requirements:
  • 4+ years of experience of experience growing marketing channels and/or audiences
  • Proven track record of being able to grow owned audiences and/or followerships on any channel (Email, YouTube, Socials, Communities, etc)
  • Process-oriented and data-driven approach to running channels and measuring their results
  • Demonstrable ability to create content and programs that are both interesting and accurate
  • Demonstrated skills as an opinionated contributor to copywriting and design for both marketing materials and product
  • Excitement around taking full ownership and accountability of their work and results
  • Excellent communicator at both the tactical and executive level
  • High sense of urgency for company-level outcomes
Responsibilities:
  • Build integrated programs to grow a loyal and engaged owned email audience
  • Create a holistic social strategy to grow the company brand following as well as key internal influencer followings
  • Launch and incubate net new organic growth marketing channels
  • Create scientific measurement strategies to understand the investment needed to scale programs quickly
  • Identify other areas for awareness and demand generation growth via content marketing, customer marketing, and activation of our existing user base
  • Work with demand generation teams to accelerate your programs
  • Work with product marketing teams to increase amplification of product and thought leadership launches
  • Work with founders to elevate their influential brands across owned channels
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🏢 Company: Hightouch👥 101-250💰 $38,000,000 Series B over 1 year agoDeveloper PlatformCRMSaaSMarketingInformation TechnologySoftware

  • 4+ years of experience in growing marketing channels and audiences.
  • Proven track record of growing owned audiences across various channels (Email, YouTube, Socials, Communities, etc.).
  • Process-oriented and data-driven approach to managing channels and measuring results.
  • Ability to create engaging and accurate content and programs.
  • Skilled in copywriting and design for marketing materials and product.
  • Strong communication skills at both tactical and executive levels.
  • Build integrated programs to grow a loyal and engaged owned email audience.
  • Create a holistic social strategy to grow the company brand and internal influencer followings.
  • Launch and incubate new organic growth marketing channels.
  • Develop measurement strategies to understand investment needs for scaling programs.
  • Identify areas for demand generation growth through content marketing and activating the existing user base.
  • Collaborate with demand generation and product marketing teams.

LeadershipCross-functional Team LeadershipStrategyCommunication SkillsAnalytical SkillsCollaborationProblem SolvingSEOAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communication

Posted 5 months ago
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