Growth Marketing Manager (Earned Media)

Posted 2024-11-09

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💎 Seniority level: Manager, 4+ years

📍 Location: North America

💸 Salary: 130000 - 170000 USD per year

🔍 Industry: Customer Data Platforms

🏢 Company: Hightouch

⏳ Experience: 4+ years

🪄 Skills: LeadershipCross-functional Team LeadershipStrategyCommunication SkillsAnalytical SkillsCollaborationProblem SolvingSEOAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communication

Requirements:

4+ years of experience in growing marketing channels and audiences.
Proven track record of growing owned audiences across various channels (Email, YouTube, Socials, Communities, etc.).
Process-oriented and data-driven approach to managing channels and measuring results.
Ability to create engaging and accurate content and programs.
Skilled in copywriting and design for marketing materials and product.
Strong communication skills at both tactical and executive levels.

Responsibilities:

Build integrated programs to grow a loyal and engaged owned email audience.
Create a holistic social strategy to grow the company brand and internal influencer followings.
Launch and incubate new organic growth marketing channels.
Develop measurement strategies to understand investment needs for scaling programs.
Identify areas for demand generation growth through content marketing and activating the existing user base.
Collaborate with demand generation and product marketing teams.

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