- Own the end-to-end follow-up process for demo requests, form submissions, and event leads
- Build and optimize sequences in Unify to convert qualified demos to opportunities and increase MQL-to-S1 conversion rates
- Own campaign launch emails, evergreen communications, and multi-touch nurture sequences in HubSpot and Hightouch
- Write, test, and iterate on copy and strategy to drive engagement and conversion
- Partner with the events and campaigns team to build prioritized follow-up sequences for every marketing activity
- Manage the full overage communication cycle to drive expansion revenue from existing customers
- Build triggered outbound campaigns in Unify based on business priorities, intent signals, and engagement data
- Run experiments across subject lines, send times, copy, and sequencing to continuously improve email performance
- Own and report on key conversion metrics including demo-to-opportunity rates, MQL-to-S1 rates, sequence engagement, and nurture-attributed pipeline
- Work closely with SDRs, AEs, and the broader Growth Marketing team to ensure seamless handoffs and aligned messaging
HubSpot