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Sr. Growth Marketing Manager
Posted 7 days agoViewed
💎 Seniority level: Manager, 7+ years
💸 Salary: 100000.0 - 128000.0 USD per year
🏢 Company: Observe.AI👥 251-500💰 $125,000,000 Series C almost 3 years agoCustomer ServiceArtificial Intelligence (AI)SaaSMachine LearningNatural Language ProcessingSpeech Recognition
🗣️ Languages: English
⏳ Experience: 7+ years
Requirements:
- 7+ years of experience in growth marketing, with a strong background in pipeline generation and deal acceleration through paid, organic, and email channels.
- Experience in B2B enterprise marketing, ideally in the AI space or targeting contact center leaders.
- Familiarity with tools and platforms such as LinkedIn Ads, Google Ads, 6sense, Sendoso, Salesforce, Marketo, Mutiny, and Webflow.
- Strong ability to think creatively, lead with data, and manage multiple projects with exceptional organizational skills.
- An eloquent presenter with excellent communication skills, both written and verbal.
- Resilient with a gritty attitude, able to adapt and thrive in a fast-paced, dynamic environment.
- Motivated to work remotely with a flexible, independent mindset.
Responsibilities:
- Create and execute an integrated performance marketing strategy, spanning paid media, lifecycle marketing, content, SEO, influencer partnerships, event marketing, and more, to drive significant growth and measurable results.
- Continuously test and optimize campaigns and strategies across new and existing channels, turning successful experiments into scalable acquisition strategies.
- Drive expansion within our existing customer base, leveraging lifecycle marketing strategies to increase engagement and upsell opportunities.
- Work collaboratively with sales, product, engineering, and design teams to deliver a seamless and engaging user experience
- Spearhead A/B testing initiatives that uncover valuable insights, improve conversion rates, and accelerate revenue growth, while fostering a culture of innovation and fast-paced iteration within the team.
- Continuously analyze campaign performance and optimize tactics to meet key performance metrics: MQLs, SALs, pipeline, and revenue.
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