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Performance Marketing Manager
Posted 28 days agoViewed
💎 Seniority level: Manager, 3+ years
🔍 Industry: Web3
🏢 Company: Immunefi👥 51-100💰 $24,000,000 Series A over 2 years agoDecentralized Finance (DeFi)BlockchainConsultingWeb HostingWeb3Network Security
🗣️ Languages: English
⏳ Experience: 3+ years
Requirements:
- 3+ years of experience in performance marketing, preferably in B2B SaaS and Web3.
- Expertise in Google Ads, LinkedIn Ads, Twitter Ads, and Web3 media buying.
- Strong analytical skills with experience in A/B testing, budget management, and CRO.
- Hands-on experience with Google Analytics, Mixpanel, HubSpot, or similar tools.
- Ability to manage and optimize marketing budgets for maximum impact.
- Strong understanding of SEO principles and how they integrate with paid marketing.
- Excellent communication and collaboration skills.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive customer acquisition, lead generation, and revenue growth.
- Optimize website and landing pages to improve conversion rates.
- Work closely with design and development teams to lead funnel conversion rate optimization tactics
- Manage and optimize paid marketing campaigns across Google Ads, LinkedIn, Twitter, and Web3-specific platforms.
- Execute media buying strategies, including programmatic and direct placements, to reach Web3 and SaaS audiences.
- Conduct A/B testing to continuously refine ad performance and improve conversion rates.
- Track campaign performance, analyze key metrics, and optimize strategies to maximize ROI and marketing efficiency.
- Manage performance marketing budgets, ensuring optimum utilization of marketing budget.
- Generate and present performance reports and insights to the marketing leadership team.
- Work with the content marketing team to align paid strategies with SEO efforts for greater visibility.
- Liaise with sales, product, and marketing teams to align campaigns with overall business objectives.
- Support product launches and promotional campaigns with targeted performance marketing strategies.
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