Senior Performance Marketing Manager

View full description

Requirements:

• 6+ years in B2B performance marketing, demand generation, or growth marketing, preferably in SaaS or tech industries.
• Expertise in search engine marketing and a solid understanding of full-funnel performance marketing channels, including platforms like Meta and LinkedIn.
• Ability to forecast opportunities based on budget and analyze performance metrics such as CAC, LTV, and CPC.
• Excellent written and verbal communication abilities, with the capability to present ideas clearly to team members and stakeholders.
• Experience working in a global, distributed team environment is preferred.
• Familiarity with tools like Salesforce and Looker to drive data-informed decisions; experience with multi-touch attribution tools is a plus.
• Hands-on experience managing six-figure budgets and optimizing resource allocation for maximum efficiency.
• Strong ability to manage multiple priorities and meet deadlines in a fast-paced environment.

Responsibilities:

• Lead the creation and execution of performance marketing strategies across channels such as Google Ads, Bing Ads, affiliate networks, and programmatic display to drive customer acquisition and revenue growth.
• Oversee the design, execution, and continuous optimization of PPC campaigns, ensuring alignment with brand standards and performance objectives.
• Develop initiatives to engage prospects throughout the sales funnel, collaborating with sales and web teams to enhance lead conversion rates and improve landing page performance.
• Monitor key metrics, analyze campaign performance, and provide actionable insights to inform decision-making and strategy adjustments.
• Work closely with Sales, Product Marketing, and Operations teams to ensure cohesive messaging, effective lead follow-up, and alignment on account strategies.
• Develop budget forecasts, allocate resources efficiently, and report on budget utilization to maximize ROI.
• Keep abreast of industry developments, algorithm changes, and best practices to maintain competitive campaign performance.