Own and execute Paired’s performance marketing strategy across paid acquisition, influencers, and creative testing, setting clear direction and being accountable for revenue impact and marketing efficiency
Lead, build, and develop a high-performing performance marketing function (currently ~3 people), including hiring, onboarding, regular 1:1s, and performance management
Identify, test, and scale new channels and growth opportunities through structured experimentation and clear learning agendas
Partner closely with brand, product, data, growth, and eCommerce teams to ensure performance activity is aligned with brand positioning and drives demand across both digital and physical products
Manage performance marketing budgets and external agencies or partners to deliver against targets
Establish clear goals, metrics, and reporting across all paid, influencer, and creative testing initiatives
Act as a senior marketing voice within the leadership team, contributing to company-wide growth strategy and decision-making
About Paired
Paired helps couples strengthen their relationships through an engaging app and physical products. Their app is the #1 couples app worldwide, boasting over 12 million downloads and 250,000 daily active users. You'll find expert-backed questions, games, and quizzes designed to foster connection in minutes each day. Beyond the digital, Paired extends its mission with a growing range of physical products for everyday moments of connection. They have secured over £5M in funding and earned multiple awards from Apple and Google for their innovative approach to relationship health.
How We Work
Paired champions relationships, extending this core value to its diverse team. You'll contribute to an inclusive environment that values unique perspectives. The company regularly reviews hiring processes to ensure accessibility and freedom from bias, welcoming feedback to continuously improve. With a focus on global talent, Paired is an international company with a diverse team spanning multiple countries, including the US, Indonesia, Poland, Argentina, Mexico, South Africa, Philippines, and Brazil.
Why Join Us
Shape a product impacting millions: Your work directly contributes to helping over 12 million users build stronger relationships globally.
Pioneer in relationship health: Paired has been recognized by Apple and Google for its innovative approach, offering you a chance to build something truly unique.
Work in a supportive, inclusive environment: The company fosters a culture where diverse perspectives are encouraged and valued.
Contribute to an evolving product ecosystem: Beyond the app, you'll help expand the brand into physical products and e-commerce.
Benefits & Perks
Flexible working hours and the ability to work from anywhere.