Performance Marketing Manager (Remote)

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Requirements:

• 5+ years of experience in performance marketing, with hands-on expertise in paid media strategy and execution (Facebook/Instagram, Google Ads)
• Proven track record of launching and optimizing high-impact campaigns while effectively managing CAC and LTV goals
• Strong analytical skills, with the ability to gather, interpret, and act on data to improve performance
• Experience in A/B testing for creative assets, landing pages, and conversion rate optimization
• Expertise in forecasting and managing paid marketing budgets, ensuring resources are allocated efficiently
• Deep knowledge of the digital media landscape (owned, earned, and paid) with a passion for staying ahead of industry trends and ad tech innovations
• Exceptional written and verbal communication skills, with the ability to present insights and strategy clearly
• Proven ability to collaborate cross-functionally with Product, Creative, and Finance teams to drive growth
• Experience with Google Analytics, Google Tag Manager, and other performance tracking tools

Responsibilities:

• Overseeing and optimizing performance marketing efforts by managing our agency partners across paid social and paid search
• Identifying, testing, and scaling new acquisition channels—including TV, live events, direct mail, podcasts, and more—to expand our reach
• Collaborating with key stakeholders (VP of Marketing & Growth, Revenue Operations, and Finance) to forecast and track performance against CAC and LTV targets
• Partnering with Product and Data teams to uncover insights, optimize user journeys, and implement features that drive growth, engagement, and conversion
• Developing and maintaining a performance marketing dashboard, tracking key metrics and regularly sharing actionable insights with the team
• Working closely with the Creative team to develop compelling campaigns and assets that maximize donor acquisition
• Optimizing user journeys with Marketing and Product teams, ensuring a seamless, engaging experience that moves donors through the acquisition funnel