Apply📍 UK, Spain
🧭 Full-Time
💸 70000.0 - 75000.0 GBP per year
🔍 Mobile App
🏢 Company: Paired👥 11-50💰 $3,600,000 Seed almost 4 years agoAppsDatingSoftware
- Several years of demonstrated success running paid performance campaigns, with a passion for exploring new opportunities in performance marketing
- Strong interest in influencer marketing as an acquisition channel and an eye for maintaining brand consistency
- Experience working with a B2C subscription-based mobile app
- Strong analytical skills with the ability to track KPIs, run A/B testing and cohort analysis, and make data-driven decisions
- Strong problem-solving skills and a creative approach to marketing challenges
- Proven ability to refine ad strategies based on performance data, user feedback, and changing market conditions
- Strong understanding of social media platforms and their algorithms
- Excellent communication and interpersonal skills for negotiation and building valuable relationships with third parties
- Explore and scale non-traditional paid acquisition channels, ensuring they contribute to Paired’s growth
- Lead, develop and execute performance-focused influencer strategies that are aligned with overall user acquisition and revenue targets
- Oversee and guide third-party agencies responsible for influencers’ scouting, negotiation, and onboarding
- Collaborate with product, creative, and brand teams to ensure influencer content aligns with product and brand messaging while integrating performance data insights
- Explore new platforms, partnerships, and formats (e.g. live streaming, or brand ambassador programs) to expand acquisition efforts
- Identify and test additional new non-traditional paid acquisition channels, running performance marketing campaigns and optimization
- Leverage data analytics to evaluate ROI, engagement, and conversion metrics, making data-driven decisions to optimize and scale
Data AnalysisGoogle AnalyticsCommunication SkillsAnalytical SkillsProblem SolvingSEORESTful APIsRelationship buildingNegotiation skillsReportingCross-functional collaborationData visualizationMarketingStrategic thinkingDigital MarketingData analyticsBudget managementA/B testing
Posted 7 days ago
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