- Assist in creating, building, and optimizing key lifecycle marketing strategies across owned channels, including email, push, SMS, and long-form content.
- Help evolve our CRM strategy, including weekly campaigns, automated flows, segmentation, deliverability, and reporting
- Develop scalable segmentation and personalization frameworks informed by customer behavior and lifecycle stage
- Run hypothesis-driven A/B tests across messaging, creative, cadence, and timing
- Maintain lifecycle channel health, including deliverability, list hygiene, compliance, and frequency management
- Work with the Lifecycle and Data teams to help track and report on lifecycle KPIs, including revenue contribution, engagement, churn, and retention
- Translate performance insights into clear recommendations and optimizations that improve conversion, retention, and customer experience.
- Partner with Brand, Growth, Product, and CX to improve the customer journey and ensure lifecycle messaging is accurate, timely, and customer-first
- Create clear processes and documentation to support the company’s rapid growth
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