Senior Performance Marketing Manager

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Requirements:

• Several years of demonstrated success running paid performance campaigns, with a passion for exploring new opportunities in performance marketing
• Strong interest in influencer marketing as an acquisition channel and an eye for maintaining brand consistency
• Experience working with a B2C subscription-based mobile app
• Strong analytical skills with the ability to track KPIs, run A/B testing and cohort analysis, and make data-driven decisions
• Strong problem-solving skills and a creative approach to marketing challenges
• Proven ability to refine ad strategies based on performance data, user feedback, and changing market conditions
• Strong understanding of social media platforms and their algorithms
• Excellent communication and interpersonal skills for negotiation and building valuable relationships with third parties

Responsibilities:

• Explore and scale non-traditional paid acquisition channels, ensuring they contribute to Paired’s growth
• Lead, develop and execute performance-focused influencer strategies that are aligned with overall user acquisition and revenue targets
• Oversee and guide third-party agencies responsible for influencers’ scouting, negotiation, and onboarding
• Collaborate with product, creative, and brand teams to ensure influencer content aligns with product and brand messaging while integrating performance data insights
• Explore new platforms, partnerships, and formats (e.g. live streaming, or brand ambassador programs) to expand acquisition efforts
• Identify and test additional new non-traditional paid acquisition channels, running performance marketing campaigns and optimization
• Leverage data analytics to evaluate ROI, engagement, and conversion metrics, making data-driven decisions to optimize and scale