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Senior Performance Marketing Manager
Posted 8 days agoViewed
💎 Seniority level: Manager, 6+ years
🔍 Industry: SaaS or tech industries
🏢 Company: Oyster👥 501-1000💰 $5,000,000 Series D 5 months ago🫂 Last layoff 4 months agoEmploymentHuman ResourcesSaaSInsurTechSoftware
🗣️ Languages: English
⏳ Experience: 6+ years
Requirements:
- 6+ years in B2B performance marketing, demand generation, or growth marketing, preferably in SaaS or tech industries.
- Expertise in search engine marketing and a solid understanding of full-funnel performance marketing channels, including platforms like Meta and LinkedIn.
- Ability to forecast opportunities based on budget and analyze performance metrics such as CAC, LTV, and CPC.
- Excellent written and verbal communication abilities, with the capability to present ideas clearly to team members and stakeholders.
- Experience working in a global, distributed team environment is preferred.
- Familiarity with tools like Salesforce and Looker to drive data-informed decisions; experience with multi-touch attribution tools is a plus.
- Hands-on experience managing six-figure budgets and optimizing resource allocation for maximum efficiency.
- Strong ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Responsibilities:
- Lead the creation and execution of performance marketing strategies across channels such as Google Ads, Bing Ads, affiliate networks, and programmatic display to drive customer acquisition and revenue growth.
- Oversee the design, execution, and continuous optimization of PPC campaigns, ensuring alignment with brand standards and performance objectives.
- Develop initiatives to engage prospects throughout the sales funnel, collaborating with sales and web teams to enhance lead conversion rates and improve landing page performance.
- Monitor key metrics, analyze campaign performance, and provide actionable insights to inform decision-making and strategy adjustments.
- Work closely with Sales, Product Marketing, and Operations teams to ensure cohesive messaging, effective lead follow-up, and alignment on account strategies.
- Develop budget forecasts, allocate resources efficiently, and report on budget utilization to maximize ROI.
- Keep abreast of industry developments, algorithm changes, and best practices to maintain competitive campaign performance.
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🏢 Company: Paired👥 11-50💰 $3,600,000 Seed almost 4 years agoAppsDatingSoftware
- Several years of demonstrated success running paid performance campaigns, with a passion for exploring new opportunities in performance marketing
- Strong interest in influencer marketing as an acquisition channel and an eye for maintaining brand consistency
- Experience working with a B2C subscription-based mobile app
- Strong analytical skills with the ability to track KPIs, run A/B testing and cohort analysis, and make data-driven decisions
- Strong problem-solving skills and a creative approach to marketing challenges
- Proven ability to refine ad strategies based on performance data, user feedback, and changing market conditions
- Strong understanding of social media platforms and their algorithms
- Excellent communication and interpersonal skills for negotiation and building valuable relationships with third parties
- Explore and scale non-traditional paid acquisition channels, ensuring they contribute to Paired’s growth
- Lead, develop and execute performance-focused influencer strategies that are aligned with overall user acquisition and revenue targets
- Oversee and guide third-party agencies responsible for influencers’ scouting, negotiation, and onboarding
- Collaborate with product, creative, and brand teams to ensure influencer content aligns with product and brand messaging while integrating performance data insights
- Explore new platforms, partnerships, and formats (e.g. live streaming, or brand ambassador programs) to expand acquisition efforts
- Identify and test additional new non-traditional paid acquisition channels, running performance marketing campaigns and optimization
- Leverage data analytics to evaluate ROI, engagement, and conversion metrics, making data-driven decisions to optimize and scale
Data AnalysisGoogle AnalyticsCommunication SkillsAnalytical SkillsProblem SolvingSEORESTful APIsRelationship buildingNegotiation skillsReportingCross-functional collaborationData visualizationMarketingStrategic thinkingDigital MarketingData analyticsBudget managementA/B testing
Posted 7 days ago
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