Directive Consulting

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🔥 Social Media Advertising Strategist (Remote Canada)

Posted 1 day ago

📍 Canada

🧭 Full-Time

🔍 Marketing

🔧 Requirements

2+ years experience at a performance/digital marketing agency
Expertise in LinkedIn Ads
Proficiency in using advertising platforms like LinkedIn Campaign Manager
Strong understanding of paid marketing principles
Ability to analyze campaign performance data

💡 Responsibilities

Lead a collection of social media accounts
Communicate weekly with vendors
Build quarterly strategies for clients
Optimize budgets for paid media campaigns
Execute and optimize LinkedIn advertising campaigns

Data AnalysisGoogle AnalyticsBudgetingDigital MarketingCRM

Posted 1 day ago

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🔥 Senior Social Media Advertising Strategist (Remote Canada)

Posted 1 day ago

📍 Canada

🧭 Full-Time

🔍 Social Media Advertising

🔧 Requirements

4+ years experience working at a performance/digital marketing agency (bonus for B2B)
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Ability to delegate to junior team members to ensure joint success
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title etc.
Proven and measurable success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data

💡 Responsibilities

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns
Provide fractional support for internal marketing in support of a boutique agency within Directive
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Data AnalysisGoogle AnalyticsClient relationship managementBudgetingMarketingLead GenerationDigital MarketingCRMA/B testing

Posted 1 day ago

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🔥 Senior Paid Social Strategist (Remote US)

Posted 1 day ago

📍 United States, Canada

🧭 Full-Time

🔍 Digital Marketing

🔧 Requirements

4+ years experience in digital marketing agency
Deep expertise in LinkedIn paid advertising
Proficiency in advertising platforms like LinkedIn Campaign Manager

💡 Responsibilities

Oversee and lead social media accounts
Build quarterly strategies for clients
Execute and optimize LinkedIn advertising campaigns

Google AnalyticsCRM

Posted 1 day ago

Apply

🔥 Senior Paid Social Strategist (Remote Canada)

Posted 1 day ago

📍 Canada

🧭 Full-Time

🔍 Digital marketing

🔧 Requirements

4+ years experience working at a performance/digital marketing agency (bonus for B2B)
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Ability to delegate to junior team members to ensure joint success
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title etc.
Proven and measurable success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality-obsessed and have not lost your soul for advertising
Travel to visit clients approximately once per year, per client or as needed

💡 Responsibilities

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns
Provide fractional support for internal marketing in support of a boutique agency within Directive
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Data AnalysisGoogle AnalyticsREST APIRESTful APIsClient relationship managementBudgetingMarketingDigital MarketingCustomer SuccessA/B testing

Posted 1 day ago

Apply

🔥 Paid Social Strategist (Remote US)

Posted 1 day ago

📍 United States

🧭 Full-Time

🔍 Performance/digital marketing

🔧 Requirements

2+ years experience working at a performance/digital marketing agency (bonus for B2B)
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title etc.
Proven and measurable success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data

💡 Responsibilities

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Data AnalysisGoogle AnalyticsRESTful APIsClient relationship managementBudgetingDigital MarketingCRMA/B testing

Posted 1 day ago

Apply

🔥 Paid Social Strategist (Remote Canada)

Posted 1 day ago

📍 Canada

🧭 Full-Time

🔍 Digital Marketing

🔧 Requirements

2+ years experience working at a performance/digital marketing agency
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Proficiency in advertising platforms like LinkedIn Campaign Manager

💡 Responsibilities

Oversee and lead a collection of Social Media accounts
Build strategies for clients each quarter
Execute and optimize advertising campaigns within LinkedIn

Data AnalysisGoogle AnalyticsCRM

Posted 1 day ago

Apply

🔥 Paid Media Strategist (Remote Canada)

Posted 1 day ago

📍 Canada

🧭 Full-Time

🔍 SaaS and Tech

🔧 Requirements

3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Proven and measurable success with mid-market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data

💡 Responsibilities

Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of Programmatic campaigns
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Google AnalyticsRESTful APIsMarketingDigital MarketingCRMData analyticsSaaSBudget managementA/B testing

Posted 1 day ago

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🔥 Paid Media Manager (Remote US)

Posted 1 day ago

📍 United States, Canada

🧭 Full-Time

🔍 Performance Marketing

🔧 Requirements

3+ years experience working at a performance/digital marketing agency
Experience with B2B SaaS/tech clients
Deep expertise across paid search and paid social advertising campaigns

💡 Responsibilities

Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Execute and optimize PPC advertising campaigns across multiple platforms

Data AnalysisGoogle AnalyticsCRM

Posted 1 day ago

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🔥 Head of Client Services

Posted 1 day ago

📍 United States, Canada

🧭 Full-Time

🔍 Software Development

🔧 Requirements

Spent the last 15+ years in client services for independently owned shops doing greater than $20m in revenue or were a true impact player in a hold co or PE-backed shop.
The ability to sell the way an Account Executive can
The ability to understand our subject matter (performance marketing for SaaS) as good if not better than our team, across multiple products (SEO, Paid Media, Creative, Marketing Ops, CRO, and Strategy)
Strong accountability around hitting KPIs every month
The ability to personally foster relationships with the CMOs of each of our customers

💡 Responsibilities

Building the system that allows clients to envision themselves working with us for at least 24+ months
Partnering with the COO and VP of Operations to roll out your vision across the 100+ people in delivery
Partnering with the Learning & Development department to ensure your vision is taught from the start to all new hires
You will be responsible for retention, growth, and expansion numbers tied to our client portfolio

LeadershipCross-functional Team LeadershipOperations ManagementStrategyCommunication SkillsCustomer serviceSEOMentoringPresentation skillsWritten communicationExcellent communication skillsRelationship buildingAccount ManagementVerbal communicationTrainingActive listeningClient relationship managementStrong communication skillsSales experienceRisk ManagementMarketingProcess improvementTechnical supportCustomer SuccessSaaSBudget management

Posted 1 day ago

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🔥 Editorial Lead (Remote Canada)

Posted 1 day ago

📍 Canada

🧭 Full-Time

🔍 SaaS, Tech

🔧 Requirements

5+ years of editorial leadership experience and experience managing a team of freelance writers either for a client, product or major publication
Sharp editing skills and the ability to know how to make every piece of content great
Deeply organized, but ready to blow up their plans to meet the chaos of quick client turnaround needs and deadlines
Passionate about B2B tech SaaS industry, specifically cybersecurity, fintech, etc. with experience in these spaces
Able to move fast while still delivering great work and upholding our editorial rigor
Excited to work with freelancers and in-house workers, alike, to bring in new voices (a great existing network is a major perk)
Extremely collaborative – you’ll be working with writers with varying levels of expertise, strategy team members and a variety of client POCs from growth engagement teams, product marketing teams, and C-Level executives at times.
Confidence in client-facing situations where you’ll need to work collaboratively to review content feedback and use that input to improve the content and update internal writing documentation for improved writing and workflows.

💡 Responsibilities

Mentor and lead writers across our team to improve and scale their content and delegating and distributing workload to ensure content meets publishing timing and SLAs
Review and edit content from contributors to ensure proper brand voice, grammar, format, styling, and alignment with established content best practices
Maintain, implement and update Directive content best practices and ensure that the standards are being met for every piece of content delivered to clients
Demand quality and enforce our rigorous editorial standards day in and out.
Be responsible for editing multiple pieces of content daily, from short-turnaround pieces to longer-term thought-leadership pieces
Support multiple stakeholders on the product marketing teams to publish relevant content that includes news, up-and-coming features, events, and more; And answer ad hoc questions relating to upcoming content planning, blogging best practices, process, SLAs, and reporting
Support curation, planning, and editing of special content packages like ebooks, toolkits and resource guides
Contribute editing support across multiple formats, working with our audio and video teams on multimedia storytelling
Shape our content with great perspectives and sharp angles, while aligning to client’s tone+voice guidelines, product positioning documents and persona ICP maps
Organize, schedule, and facilitate editorial meetings with stakeholders / clients and strategists to ensure high-quality content is delivered to clients, and delivering constructive feedback from clients back to our writers

LeadershipProject ManagementCybersecurityContent creationContent managementCommunication SkillsSEORESTful APIsMentoringWritingClient relationship managementEditingTeam managementStakeholder managementDigital MarketingSaaS

Posted 1 day ago

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