Directive Consulting

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🔥 Senior Paid Media Manager (Remote US)

Posted 5 days ago

📍 United States

🧭 Full-Time

🔍 SaaS

🔧 Requirements

4+ years of experience in B2B paid media, preferably within a high-growth SaaS or agency environment.
Deep understanding of Google Ads, LinkedIn Ads, Facebook Ads, and programmatic platforms.
Proven ability to scale paid media campaigns while maintaining efficiency and driving revenue impact.
Strong analytical mindset with experience in Google Analytics, Looker Studio, or other reporting tools.
Excellent project management and organizational skills, with the ability to balance multiple campaigns simultaneously.
Hands-on experience with campaign setup, ad creative testing, audience segmentation, and budget pacing.
A proactive, growth-focused mindset with a passion for digital marketing and paid media innovation.

💡 Responsibilities

Plan, execute, and optimize Directive’s paid media campaigns to drive high-quality traffic and conversions.
Own full-funnel paid media efforts across Google, LinkedIn, Meta, Review Sites and other B2B-relevant platforms.
Develop, test, and refine ad copy, landing pages, and audience targeting strategies to improve performance.
Manage budgets efficiently, ensuring optimal allocation across campaigns to maximize return on ad spend (ROAS).
Continuously analyze campaign performance metrics, identifying areas for improvement and implementing data-driven optimizations.
Conduct routine budget pacing checks, placement audits, and bid adjustments.
Implement A/B testing methodologies for ads, creatives, and landing pages to improve conversion rates.
Collaborate with the SEO, content, and creative teams to align paid media efforts with broader marketing initiatives.
Develop dashboards and reports to track key performance indicators (KPIs) and present actionable insights to the VP of Marketing.
Monitor campaign performance, identifying trends and opportunities for improvement.
Communicate findings and strategic recommendations to stakeholders with clarity and confidence.
Work cross-functionally with marketing, design, content, and RevOps teams to ensure cohesive messaging and campaign success.
Stay up-to-date with industry trends, platform updates, and emerging paid media opportunities.
Manage relationships with ad platform representatives to ensure Directive is leveraging best practices and staying ahead of changes.

Project ManagementGoogle AnalyticsCommunication SkillsAnalytical SkillsCollaborationSEOReportingData visualizationMarketingStakeholder managementLead GenerationStrategic thinkingDigital MarketingBudget managementA/B testing

Posted 5 days ago

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🔥 Senior Paid Media Manager (Remote Canada)

Posted 5 days ago

📍 Canada, United States, UK, Australia

🧭 Full-Time

🔍 SaaS, Tech

🔧 Requirements

4+ years of experience in B2B paid media, preferably within a high-growth SaaS or agency environment.
Deep understanding of Google Ads, LinkedIn Ads, Facebook Ads, and programmatic platforms.
Proven ability to scale paid media campaigns while maintaining efficiency and driving revenue impact.
Strong analytical mindset with experience in Google Analytics, Looker Studio, or other reporting tools.
Excellent project management and organizational skills, with the ability to balance multiple campaigns simultaneously.
Hands-on experience with campaign setup, ad creative testing, audience segmentation, and budget pacing.
A proactive, growth-focused mindset with a passion for digital marketing and paid media innovation.

💡 Responsibilities

Plan, execute, and optimize Directive’s paid media campaigns to drive high-quality traffic and conversions.
Own full-funnel paid media efforts across Google, LinkedIn, Meta, Review Sites and other B2B-relevant platforms.
Develop, test, and refine ad copy, landing pages, and audience targeting strategies to improve performance.
Manage budgets efficiently, ensuring optimal allocation across campaigns to maximize return on ad spend (ROAS).
Continuously analyze campaign performance metrics, identifying areas for improvement and implementing data-driven optimizations.
Conduct routine budget pacing checks, placement audits, and bid adjustments.
Implement A/B testing methodologies for ads, creatives, and landing pages to improve conversion rates.
Collaborate with the SEO, content, and creative teams to align paid media efforts with broader marketing initiatives.
Develop dashboards and reports to track key performance indicators (KPIs) and present actionable insights to the VP of Marketing.
Monitor campaign performance, identifying trends and opportunities for improvement.
Communicate findings and strategic recommendations to stakeholders with clarity and confidence.
Work cross-functionally with marketing, design, content, and RevOps teams to ensure cohesive messaging and campaign success.
Stay up-to-date with industry trends, platform updates, and emerging paid media opportunities.
Manage relationships with ad platform representatives to ensure Directive is leveraging best practices and staying ahead of changes.

Google AnalyticsCustomer serviceSEOReportingBudgetingLead GenerationDigital MarketingData analyticsBudget managementA/B testing

Posted 5 days ago

Apply

🔥 Senior LinkedIn Strategist (Future Opening) - Remote Canada

Posted 11 days ago

📍 Canada

🧭 Full-Time

🔍 Marketing

🔧 Requirements

4+ years experience working at a performance/digital marketing agency (bonus for B2B)
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Ability to delegate to junior team members to ensure joint success
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title etc.
Proven and measurable success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data

💡 Responsibilities

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns
Provide fractional support for internal marketing in support of a boutique agency within Directive
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Data AnalysisGoogle AnalyticsSEORESTful APIsClient relationship managementData visualizationMarketingDigital MarketingCRMBudget managementA/B testing

Posted 11 days ago

Apply

🔥 Senior Account Strategist, LinkedIn Advertising (Future Opening) - Remote Canada

Posted 11 days ago

📍 Canada

🧭 Full-Time

🔍 Digital Marketing

🔧 Requirements

4+ years experience working at a performance/digital marketing agency (bonus for B2B)
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Ability to delegate to junior team members to ensure joint success
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title etc.

💡 Responsibilities

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns
Provide fractional support for internal marketing in support of a boutique agency within Directive
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Data AnalysisGoogle AnalyticsCustomer serviceRESTful APIsAccount ManagementReportingClient relationship managementBudgetingSales experienceData visualizationStrategic thinkingDigital MarketingCRMA/B testing

Posted 11 days ago

Apply

🔥 LinkedIn Strategist (Future Opening) - Remote Canada

Posted 11 days ago

📍 Canada

🧭 Full-Time

🔍 Social Media Advertising

🔧 Requirements

2+ years experience working at a performance/digital marketing agency (bonus for B2B)
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title etc.
Proven and measurable success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality-obsessed and have not lost your soul for advertising

💡 Responsibilities

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Data AnalysisGoogle AnalyticsRESTful APIsClient relationship managementData visualizationDigital MarketingCRMCustomer SuccessBudget managementA/B testing

Posted 11 days ago

Apply

🔥 Account Strategist, LinkedIn Advertising (Future Opening) - Remote Canada

Posted 11 days ago

📍 Canada

🧭 Full-Time

🔍 Social Media Advertising

🔧 Requirements

2+ years experience working at a performance/digital marketing agency (bonus for B2B)
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title etc.
Proven and measurable success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data

💡 Responsibilities

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Data AnalysisGoogle AnalyticsCommunication SkillsCustomer serviceAccount ManagementClient relationship managementData visualizationMarketingStrategic thinkingDigital MarketingCRMBudget managementA/B testing

Posted 11 days ago

Apply

🔥 Head of CRO (Remote US)

Posted 18 days ago

📍 United States

🧭 Full-Time

🔍 SaaS Marketing

🔧 Requirements

5+ years of experience in Conversion Rate Optimization with a proven track record in B2B SaaS environments.
Demonstrated experience managing or transforming a team towards CRO, including creating best practices and training others.
Strong understanding of optimization tools (e.g., Google Optimize, Optimizely, Hotjar) and experience leading data-driven tests for client growth.
Proven experience working cross-functionally with marketing and sales teams to grow product revenue and client base.
Excellent leadership, communication, and interpersonal skills, with the ability to influence both internal stakeholders and external clients.
Ability to thrive in a fast-paced, performance-driven environment, with an entrepreneurial spirit that’s eager to innovate and improve.

💡 Responsibilities

Lead the overhaul of the existing team to shift focus from design to CRO, creating a results-oriented, data-driven team.
Develop and implement CRO methodologies that align with Directive's Customer Generation strategy, focusing on driving customer acquisition and retention.
Collaborate with sales on pitches for new business and upsell opportunities, positioning CRO as a critical growth lever for clients.
Own team development, including upskilling designers to better understand CRO principles, optimizing existing strategies, and growing the team's overall skill set.
Ensure financial success by maintaining healthy department margins and achieving revenue targets.
Drive thought leadership in CRO, contributing to internal knowledge sharing and external marketing initiatives.
Work with clients to identify conversion opportunities, develop hypotheses, and lead A/B testing initiatives to validate improvements.
Report on CRO performance, providing insights and actionable recommendations for continued growth.

Data AnalysisSaaSA/B testing

Posted 18 days ago

Apply

🔥 Head of CRO (Remote Canada)

Posted 18 days ago

📍 Canada

🧭 Full-Time

🔍 SaaS marketing

🔧 Requirements

5+ years of experience in Conversion Rate Optimization with a proven track record in B2B SaaS environments.
Demonstrated experience managing or transforming a team towards CRO, including creating best practices and training others.
Strong understanding of optimization tools (e.g., Google Optimize, Optimizely, Hotjar) and experience leading data-driven tests for client growth.
Proven experience working cross-functionally with marketing and sales teams to grow product revenue and client base.

💡 Responsibilities

Lead the overhaul of the existing team to shift focus from design to CRO, creating a results-oriented, data-driven team.
Develop and implement CRO methodologies that align with Directive's Customer Generation strategy, focusing on driving customer acquisition and retention.
Collaborate with sales on pitches for new business and upsell opportunities, positioning CRO as a critical growth lever for clients.
Own team development, including upskilling designers to better understand CRO principles, optimizing existing strategies, and growing the team's overall skill set.
Ensure financial success by maintaining healthy department margins and achieving revenue targets.
Drive thought leadership in CRO, contributing to internal knowledge sharing and external marketing initiatives.
Work with clients to identify conversion opportunities, develop hypotheses, and lead A/B testing initiatives to validate improvements.
Report on CRO performance, providing insights and actionable recommendations for continued growth.

LeadershipProject ManagementData AnalysisPeople ManagementCross-functional Team LeadershipCommunication SkillsAnalytical SkillsRESTful APIsClient relationship managementSales experienceStrategic thinkingDigital MarketingSaaSA/B testing

Posted 18 days ago

Apply

🔥 Head of Conversion Rate Optimization (Remote US)

Posted 18 days ago

📍 United States

🧭 Full-Time

🔍 SaaS marketing

🔧 Requirements

5+ years of experience in Conversion Rate Optimization with a proven track record in B2B SaaS environments.
Demonstrated experience managing or transforming a team towards CRO, including creating best practices and training others.
Strong understanding of optimization tools (e.g., Google Optimize, Optimizely, Hotjar) and experience leading data-driven tests for client growth.
Proven experience working cross-functionally with marketing and sales teams to grow product revenue and client base.

💡 Responsibilities

Lead the overhaul of the existing team to shift focus from design to CRO, creating a results-oriented, data-driven team.
Develop and implement CRO methodologies that align with Directive's Customer Generation strategy, focusing on driving customer acquisition and retention.
Collaborate with sales on pitches for new business and upsell opportunities, positioning CRO as a critical growth lever for clients.
Own team development, including upskilling designers to better understand CRO principles, optimizing existing strategies, and growing the team's overall skill set.
Ensure financial success by maintaining healthy department margins and achieving revenue targets.
Drive thought leadership in CRO, contributing to internal knowledge sharing and external marketing initiatives.
Work with clients to identify conversion opportunities, develop hypotheses, and lead A/B testing initiatives to validate improvements.
Report on CRO performance, providing insights and actionable recommendations for continued growth.

LeadershipData AnalysisGoogle AnalyticsCross-functional Team LeadershipStrategyFinancial ManagementClient relationship managementSales experienceData visualizationTeam managementSaaSA/B testing

Posted 18 days ago

Apply

🔥 Head of Conversion Rate Optimization (Remote Canada)

Posted 18 days ago

📍 Canada

🧭 Full-Time

🔍 SaaS marketing

🔧 Requirements

5+ years of experience in Conversion Rate Optimization with a proven track record in B2B SaaS environments.
Demonstrated experience managing or transforming a team towards CRO, including creating best practices and training others.
Strong understanding of optimization tools (e.g., Google Optimize, Optimizely, Hotjar) and experience leading data-driven tests for client growth.
Proven experience working cross-functionally with marketing and sales teams to grow product revenue and client base.
Excellent leadership, communication, and interpersonal skills, with the ability to influence both internal stakeholders and external clients.
Ability to thrive in a fast-paced, performance-driven environment, with an entrepreneurial spirit that’s eager to innovate and improve.

💡 Responsibilities

Lead the overhaul of the existing team to shift focus from design to CRO, creating a results-oriented, data-driven team.
Develop and implement CRO methodologies that align with Directive's Customer Generation strategy, focusing on driving customer acquisition and retention.
Collaborate with sales on pitches for new business and upsell opportunities, positioning CRO as a critical growth lever for clients.
Own team development, including upskilling designers to better understand CRO principles, optimizing existing strategies, and growing the team's overall skill set.
Ensure financial success by maintaining healthy department margins and achieving revenue targets.
Drive thought leadership in CRO, contributing to internal knowledge sharing and external marketing initiatives.
Work with clients to identify conversion opportunities, develop hypotheses, and lead A/B testing initiatives to validate improvements.
Report on CRO performance, providing insights and actionable recommendations for continued growth.

LeadershipData AnalysisGoogle AnalyticsCross-functional Team LeadershipCommunication SkillsAnalytical SkillsClient relationship managementSales experienceTeam managementA/B testing

Posted 18 days ago

Apply

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