Paid Media Manager (Remote US)

Posted 9 days agoViewed

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💎 Seniority level: Manager, 3+ years

📍 Location: United States

🔍 Industry: SaaS and Tech

🏢 Company: Directive Consulting

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Data AnalysisGoogle AnalyticsRESTful APIsClient relationship managementData visualizationMarketingDigital MarketingCRMSaaSBudget managementA/B testing

Requirements:

3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Proven and measurable success with mid-market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality-obsessed and have not lost your soul for advertising

Responsibilities:

Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of Programmatic campaigns
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

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🔥 EverConnect - Paid Media Manager - Remote, US

Posted about 2 months ago

📍 United States

💸 70000.0 - 80000.0 USD per year

🔍 Marketing

🏢 Company: evercommerce_careers

🔧 Requirements

Minimum of 3-5 years of hands-on experience with search engine marketing and social media platforms.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Excellent communication skills, both written and verbal, with a high level of proficiency in English.
Experience with search engine marketing platforms such as Google Ads and Bing Ads, and social media advertising is a must.
Proficiency in Microsoft Excel and Google Analytics is a plus.

💡 Responsibilities

Assist in the development and implementation of paid media strategies to drive traffic, engagement, and conversions.
Drive paid media strategic initiatives to help achieve our business goals
Perform keyword research to identify new opportunities and optimize existing campaigns.
Create and optimize ad copy for search engine advertising platforms such as Google Ads and Microsoft Ads.
Monitor and analyze campaign performance metrics, making data-driven recommendations for improvement.
Collaborate with cross-functional teams including content creators, designers, and developers to align marketing efforts and ensure consistent messaging.
Stay up-to-date with industry trends and best practices in search engine marketing and digital advertising.
Conduct daily account optimizations and performance analysis against campaign goals.
Analyze audience insights and engagement data to refine targeting strategies on social media platforms.
Assist teammates by sharing knowledge, joining client or new business calls, and evangelizing best practices.

Data AnalysisGoogle AnalyticsAnalytical SkillsMicrosoft ExcelExcellent communication skillsMarketingDigital Marketing

Posted about 2 months ago

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