Apply📍 United States, Canada
💸 110000.0 - 125000.0 USD per year
🔍 B2B Marketing, SaaS
- 7+ years of experience in B2B marketing, in SaaS or technology
- Working knowledge of invoicing solutions, mobile apps, or experience marketing to service-based SMBs are highly desirable
- Deep expertise with marketing automation platforms and demand generation tools (Braze or similar: e.g. Marketo, Hubspot, Pendo, etc.)
- Proven success in managing several direct reports in a highly collaborative environment that values accountability and adaptability
- A track record of strategizing and executing highly effective omni-channel nurture campaigns and customer loyalty programs
- Strong analytical and quantitative skills with a focus on using data to drive insights and optimize existing campaigns
- Excellent communication and project management skills with the ability to build relationships, earn trust, and gain consensus cross-functionally
- Develop and implement end-to-end customer lifecycle strategies
- Ideate and build consensus around integrated marketing automation strategies
- Lead a team of five customer marketers to deliver the creation of compelling assets and messaging tailored to specific audience segments and customer journey stages
- Ensure the maintenance of best-in-class marketing automation tools
- Build, optimize, and manage nurture programs that effectively engage customers
- Establish clear, measurable KPIs with a tracking plan for each campaign
- Analyzed lifecycle campaign performance data, providing actionable insights to optimize future collaborations and maximize ROI
- Regularly report on KPIs, campaign ROI, and revenue contribution
- Work closely with cross-functional leadership to ensure lifecycle strategies align with PLG priorities
- Maintain regular communication channels to gather feedback from Product, Sales and Customer Success leaders on campaign effectiveness, messaging relevance, and customer sentiment
- Collaborate with marketing channel SMEs to create relevant, high-impact campaign assets
- Collaborate closely with our Product Marketing Managers to gather insights on market trends, customer needs, and competitor positioning
- Potential to manage agency partner relationships
- Adopt a mindset of testing, proving, analyzing, learning, and refining initiatives and tactics
- Stay current with industry trends, emerging digital marketing strategies, and competitor activities
Project ManagementSQLData AnalysisSalesforceCross-functional Team LeadershipCommunication SkillsAnalytical SkillsSEOReportingData visualizationMarketingTeam managementStakeholder managementStrategic thinkingDigital MarketingCustomer supportCustomer SuccessSaaSA/B testing
Posted 1 day ago
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