Product Marketing Manager

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💎 Seniority level: Manager, 4+ years

📍 Location: North America

🔍 Industry: Fintech

🏢 Company: Array👥 251-500💰 over 2 years agoCredit Financial Services Personal Finance FinTech Software

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Data AnalysisGoogle AnalyticsMarket Research

Requirements:

4+ years of hands-on experience in product marketing or related fields with a proven track record of driving product adoption and executing successful go-to-market strategies.
Demonstrated expertise in developing product positioning, messaging, and marketing collateral across various channels.
Strong analytical skills with the ability to interpret market data and customer insights to inform strategic decisions.
Excellent verbal and written communication skills, with the ability to craft engaging and persuasive product narratives for diverse audiences.
Proficiency with marketing automation, analytics, and CRM platforms (e.g., Google Analytics, HubSpot, Marketo) to effectively manage and measure campaign success.
A creative and strategic mindset with the ability to tackle complex product marketing challenges and develop innovative solutions.
A keen interest in staying current with the latest product marketing trends, tools, and best practices.

Responsibilities:

Collaborate with the Head of Marketing to develop a comprehensive product marketing strategy that includes product positioning, market segmentation, and go-to-market planning.
Plan and execute multi-channel product marketing initiatives, including campaigns, content development, sales enablement materials, and product launches.
Analyze market trends and customer behavior to refine product messaging and maintain a competitive edge.
Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings.
Work cross-functionally with product, sales, and customer success teams to align strategies and integrate customer feedback into product development.
Monitor and analyze product performance using analytics tools and data insights to continuously improve market impact.
Represent our products at industry events and internal meetings, building networks and identifying opportunities for market expansion.

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