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Product Marketing Manager

Posted 3 months agoViewed

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💎 Seniority level: Manager, 4+ years

📍 Location: North America

🔍 Industry: Fintech

🏢 Company: Array👥 251-500💰 over 2 years agoCreditFinancial ServicesPersonal FinanceFinTechSoftware

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Data AnalysisGoogle AnalyticsMarket Research

Requirements:
  • 4+ years of hands-on experience in product marketing or related fields with a proven track record of driving product adoption and executing successful go-to-market strategies.
  • Demonstrated expertise in developing product positioning, messaging, and marketing collateral across various channels.
  • Strong analytical skills with the ability to interpret market data and customer insights to inform strategic decisions.
  • Excellent verbal and written communication skills, with the ability to craft engaging and persuasive product narratives for diverse audiences.
  • Proficiency with marketing automation, analytics, and CRM platforms (e.g., Google Analytics, HubSpot, Marketo) to effectively manage and measure campaign success.
  • A creative and strategic mindset with the ability to tackle complex product marketing challenges and develop innovative solutions.
  • A keen interest in staying current with the latest product marketing trends, tools, and best practices.
  • A belief that AI is reshaping work, you instinctively use it to accelerate everything you do.
Responsibilities:
  • Collaborate with the Head of Marketing to develop a comprehensive product marketing strategy that includes product positioning, market segmentation, and go-to-market planning.
  • Plan and execute multi-channel product marketing initiatives, including campaigns, content development, sales enablement materials, and product launches.
  • Analyze market trends and customer behavior to refine product messaging and maintain a competitive edge.
  • Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings.
  • Work cross-functionally with product, sales, and customer success teams to align strategies and integrate customer feedback into product development.
  • Monitor and analyze product performance using analytics tools and data insights to continuously improve market impact.
  • Represent our products at industry events and internal meetings, building networks and identifying opportunities for market expansion.
  • Maintain a habit of using AI tools to think, build, and ship faster—it’s your default, not an afterthought.
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