Principal Product Marketing Manager, Builder Experience

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Requirements:

• 5+ years experience in product marketing or technical marketing.
• Strategic thinker--you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns.
• You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression.
• You know how to enable and educate internal audiences to drive meaningful and actionable content.
• You can get things done. We want to talk about how you manage projects.
• Bachelor’s degree or equivalent experience required.

Responsibilities:

• Build a deep understanding of our customers (including technical and non-technical builders) and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy and product roadmap.
• Develop compelling, audience-specific messaging, positioning, and content that differentiates Twilio’s Platform in the market.
• Lead cross-functional product launches, working across marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of new products and experiences.
• Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
• Test and refine new marketing approaches and channels to reach and engage key audiences to help them maximize usage of the Twilio Platform.