- Define and execute vertical marketing strategy for the assigned GTM Pod.
- Develop ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
- Build personalized messaging frameworks by account tier, persona, and pain point.
- Partner with Product, Data, and Marketing to incorporate differentiated data and insights into account narratives.
- Translate complex, data-rich capabilities into industry-specific messaging for economic buyers and technical stakeholders.
- Deliver account-personalized enablement materials, including decks, playbooks, battlecards, ROI tools, and customer stories.
- Partner with GTM leaders to build and execute personalized campaigns that generate qualified pipeline from priority accounts.
- Coordinate campaigns across email, webinars, paid and organic channels, outreach, and in-person experiences.
- Partner with RevOps to define success metrics, analyze performance, and refine campaigns.
- Track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
Project Management