- Own, build and execute quarterly demand generation plans that support our sales verticals’ goals, and drive top-of-funnel pipeline growth
- Deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
- Partner closely with Sales and Revenue Operations to build and prioritize target accounts based on opportunity size
- Define performance KPIs / campaign goals and track, measure, and report on funnel performance (traffic → leads → MQLs → pipeline)
- Leverage our marketing automation system to execute on campaigns and report on their performance
- Partner cross functionally to improve landing page conversion and to optimize MAL to MQL conversion rates
- Plan and launch multi-channel campaigns (digital, ABM-lite, email, partnerships, events/webinars)
- Innovate on existing campaign ideas with new ideas welcome that will deliver value and deepen customer relationships over time
- Maintain a habit of using AI tools to think, build, and ship faster—it’s your default, not an afterthought
SalesforceAnalytical SkillsLead Generation+1 more