Marketing Operations Manager

Posted about 1 month agoViewed

💎 Seniority level: Manager, 2+ years

📍 Location: United States

🔍 Industry: B2B SaaS

⏳ Experience: 2+ years

🪄 Skills: Project ManagementData AnalysisSalesforceGoogle Analytics

2+ years of experience in marketing operations, demand generation, or a related role.
Admin experience with HubSpot (salesforce experience preferred).
Strong project management skills, with familiarity using Asana, Notion, and Slack.
Experience in B2B SaaS with knowledge of account-based marketing.
Data-driven mindset and familiarity with analytics tools like Mixpanel and Mode.
Demonstrated ability to drive results.

Own the configuration and optimization of the HubSpot instance and manage related projects.
Collaborate across the marketing department for smooth campaign launches and lead tech stack projects.
Assist in scaling account-based marketing efforts and improve engagement tracking.
Work closely with Revenue Operations to align marketing with sales and ensure data integrity.
Set up and maintain dashboards and reports for performance insights.

Posted 14 days ago

📍 United States

🧭 Full-Time

💸 120000.0 - 130000.0 USD per year

🔍 Media and Marketing

🏢 Company: TEGNA Inc.

🔧 Requirements

Minimum of 5 years in a marketing operations or related role, preferably within a tech-driven or app-focused environment.
Expertise in Google Analytics and Mobile Measurement Partners like Kochava or AppsFlyer.
Hands-on experience with marketing automation tools and CDP platforms.
Proficiency in campaign tracking methodologies, including UTM tagging and attribution models.
Strong data analysis capabilities with proficiency in Excel and data visualization tools.
Demonstrated ability to manage multiple projects ensuring timely delivery.
Excellent verbal and written communication skills.

💡 Responsibilities

Oversee and optimize the integration and utilization of marketing tools, including Google Analytics and customer engagement platforms.
Plan, execute, and monitor multi-channel marketing campaigns across various digital platforms.
Analyze marketing performance data to derive actionable insights for campaign optimization.
Develop and maintain dashboards and reports to monitor key performance indicators.
Work closely with cross-functional teams to align strategies and ensure cohesive campaign execution.
Continuously assess marketing processes for efficiency and scalability.

Data AnalysisGoogle AnalyticsTableau

Posted 14 days ago

Posted 14 days ago

📍 United States

🔍 Travel

🔧 Requirements

4–6 years of experience in marketing analytics, pipeline analytics, or revenue operations.
Proficiency in using AI tools to drive insights and improve pipeline performance.
Expert experience in marketing automation platforms such as Marketo, Hubspot, Inflection or Salesforce Marketing Cloud.
Hands-on experience with sales engagement platforms such as Outreach or SalesLoft and Salesforce.
Advanced expertise in data analysis tools (e.g., Excel, SQL, Looker).
Strong understanding of marketing funnels, sales pipelines, and pipeline health metrics.
Proven experience with predictive modeling, cohort analysis, and attribution frameworks.
Ability to effectively communicate complex data insights to non-technical stakeholders.
Excellent organizational and time-management skills.
Experience with CRM systems (e.g., Salesforce) and Sales Engagement tool (e.g, Outreach or SalesLoft).
Familiarity with integrating AI tools to enhance marketing strategies and improve conversion.
Knowledge of business intelligence tools and methodologies.

💡 Responsibilities

Design and refine attribution models to evaluate the effectiveness of campaigns and customer touchpoints.
Build, manage, and maintain marketing and sales plays that align with business objectives and drive pipeline performance.
Develop and execute promotional campaigns to support revenue growth and pipeline acceleration.
Create dashboards to visualize key metrics, highlight actionable insights, and support decision-making.
Partner with sales, growth operations, and strategy teams to align goals and deliver on pipeline objectives.
Leverage AI tools to uncover hidden opportunities, improve sales strategies, and enhance overall efficiency.
Deliver detailed reporting on pipeline health, ROI, and campaign performance, presenting key findings to leadership with clear recommendations.
Share insights that drive collaboration and alignment across teams while influencing future strategies.

SQLData AnalysisData visualization

Posted 14 days ago

Posted 16 days ago

📍 United States, Canada

🧭 Full-Time

💸 115000.0 - 140000.0 USD per year

🔍 B2B SaaS, cybersecurity