- Strategize, develop, execute, optimize, and report on integrated digital marketing campaigns across multiple channels, including paid social, SEM, display, video, website, organic social, and account-based/programmatic platforms such as 6sense.
- Own campaign optimization end to end, using testing, keyword analysis, bid strategy, audience targeting, landing page iteration, and channel-specific performance data to improve efficiency, conversion, and lead quality.
- Manage paid media budgets with a focus on ROI, pipeline contribution, lead volume, and overall quality.
- Partner closely with growth marketing, marketing operations, and design to build and improve landing pages, creative assets, and campaign experiences that drive stronger performance.
- Write and refine digital ad and social copy, testing messaging variations across channels such as Google Ads, LinkedIn, G2, Reddit, and emerging platforms to identify what resonates and converts.
- Translate campaign performance into clear, actionable reporting for a range of stakeholders, using data to surface insights, guide decisions, and continuously improve results.
- Stay current on market shifts, audience behavior, and industry trends, and bring forward new ideas, channels, and technologies that can create a competitive advantage.
- Serve as a visible leader who sets a high bar for execution, models accountability, and helps foster a culture aligned to Deepwatch’s Core Values.
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