Marketing Operations Manager

Posted 8 days agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: United States, Canada

💸 Salary: 110000.0 - 125000.0 USD per year

🔍 Industry: Nonprofit

🏢 Company: -ASG-

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: SQLData AnalysisSalesforceGoogle AnalyticsData visualizationMarketingLead GenerationCRMData management

Requirements:

5+ years of marketing operations experience within B2B SaaS companies
Deep understanding and experience with marketing automation platforms like HubSpot, Marketo, and more
Expertise in managing Salesforce for marketing & lead management and driving multi-touch attribution
Experience using reporting using tools like Google Analytics, Google Tag Manager, Looker/Metabase, and Funnel.io.
Strong analytical skills complemented by your experience with lead scoring, nurturing, segmentation, and database management.
Comfortable managing complex campaign tracking, including UTMs and lead source attribution, while ensuring data hygiene to optimize marketing efforts.
You're highly data-driven and strategic
You thrive in cross-functional collaboration
You excel in working with Demand Gen, Sales, RevOps, and Product Marketing teams, ensuring smooth communication and alignment to optimize lead flow and conversions across the organization.
You’re familiar with ABM and paid ad campaigns

Responsibilities:

Own and manage tools like HubSpot, Clearbit and other MarTech tools
Implement and optimize lead scoring, nurturing, and automation workflows
Ensure proper integration of MarTech systems with CRM and analytics platforms
Define and optimize lead lifecycle stages (MQL, SQL, SAL, etc.)
Work with RevOps to ensure seamless lead handoff between Marketing and Sales
Improve lead scoring models to enhance conversion rates
Oversee segmentation strategies to ensure proper audience targeting across campaigns
Manage email list hygiene, audience segmentation, and data deduplication
Support campaign execution by ensuring correct list pulls, exclusions, and compliance
Implement best practices for campaign tracking (UTMs, lead source attribution)
Build and maintain marketing dashboards in Salesforce and HubSpot.
Set up multi-touch attribution and campaign tracking for accurate ROI measurement
Analyze funnel performance and provide insights for improvement
Ensure data cleanliness and standardization across marketing and sales systems
Optimize email deliverability and compliance (GDPR, CAN-SPAM, etc.)
Implement campaign tracking best practices for accurate reporting
Partner with Demand Gen, Lifecycle Marketing, Sales, and RevOps teams to improve marketing efficiency
Drive experimentation and testing strategies across marketing programs

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