Lead Marketing Operations Manager

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Requirements:

• 8+ years of experience in marketing operations
• Deep expertise in top-of-funnel strategies and processes that fuel conversion and meaningful pipeline growth
• Understand how IT, sales, finance, marketing, and sales development interweave with each other from a planning perspective
• Can prove your ability to translate data into meaningful insights that drive business outcomes
• Create and maintain demand gen and ABX reports and dashboards for funnel performance and marketing-sourced opportunity and pipeline creation by segment, campaign, and channel
• Understand how to translate business process and policies into meaningful documentation
• Self-motivated, detail-oriented, and capable of managing multiple projects independently
• Manage the hygiene and quality of marketing data
• Possess proficiency and familiarity with the following systems: Salesforce administration, reporting & dashboarding, Marketo marketing automation, Salesloft sales engagement administration, 6sense/Slintel administration, Qualified administration, Sendoso administration, Jira, Asana project management experience

Responsibilities:

• Guide the development of the marketing technology stack, ensuring seamless integration, operation, and optimization of software such as Salesforce, Marketo, 6sense, and Sendoso
• Audit and enhance marketing’s data strategy to manage lead lists, data enrichment, and form handling across all channels. Ensure data integrity and accessibility across marketing functions
• Work with Marketing Intelligence to create and maintain dashboards and reports to monitor key marketing metrics, providing insights and recommendations to improve performance
• Experience tracking and reporting on Account Journeys in relation to activities (marketing + sales) – creating repeatable processes
• Optimize the campaign response-to-MQR process, collaborating with SDR, sales, and marketing teams to enhance lead management, routing, scoring, and nurturing
• Direct A/B testing efforts to identify and implement best practices, driving continuous improvement in marketing tactics and strategies across teams and geographies
• Work in tandem with an Email Marketing Manager to optimize Marketo and Salesforce integration including segmentation, duplicate records, etc.
• Establish and maintain scalable processes to ensure best practices in campaign and lead management for inbound and outbound marketing
• Deep understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies