Marketing Operations Manager (US or Canada)

Posted 6 days agoViewed

💎 Seniority level: Manager, 3+ years

📍 Location: United States, Canada

⏳ Experience: 3+ years

🪄 Skills: Data AnalysisSalesforceGoogle AnalyticsReportingData visualizationMarketingProcess improvementCRMData managementA/B testing

Requirements:

3+ years of experience in marketing operations, with expertise in marketing automation platforms (HubSpot, Marketo, Salesforce, or similar).
Demonstrable experience thinking through an ecosystem of marketing tools with personal experience leading the evaluation and implementation of new software.
Experience managing data syncs across integrated tools (e.g. MAP & CRM)
Detail oriented to a fault, with the confidence to audit complex processes and find gaps, or potential optimizations.
Strong communication skills and ability to train sales and marketing teams on process and appropriate use of technology.
Familiarity with data enrichment and data hygiene best practices; experience with data enrichment & orchestration platforms is a big plus.
Familiarity with event and webinar marketing and the operational processes needed to support them.

Responsibilities:

Administer, optimize, and troubleshoot marketing automation tools (e.g., HubSpot, Marketo, Salesforce), becoming a subject matter expert on how data flows through our marketing technology.
Lead the creation and optimization of email marketing capabilities, ensuring the email marketing team is able to effectively scale, segment, and personalize.
Analyze large sets of marketing data to uncover trends, identify opportunities, and provide actionable insights to inform decision-making and drive improvements.
Evaluate, select, and implement new marketing technologies and tools to enhance team performance, streamline processes, and support business growth.
Work closely with sales and marketing teams to build and manage automated workflows, campaigns, and processes that improve lead management and conversion rates.
Continuously review and refine marketing processes, ensuring efficiency and scalability as the company grows.
Create and maintain dashboards and regular reports to track key performance indicators (KPIs) and other key metrics related to marketing operations.

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🔥 Marketing Operations Manager (US or Canada)

Posted 6 days ago

📍 United States, Canada

🔍 Advertising

🔧 Requirements

3+ years of experience in marketing operations, with expertise in marketing automation platforms (HubSpot, Marketo, Salesforce, or similar).
Demonstrable experience thinking through an ecosystem of marketing tools with personal experience leading the evaluation and implementation of new software.
Experience managing data syncs across integrated tools (e.g. MAP & CRM)
Detail oriented to a fault, with the confidence to audit complex processes and find gaps, or potential optimizations.
Strong communication skills and ability to train sales and marketing teams on process and appropriate use of technology.
Familiarity with data enrichment and data hygiene best practices; experience with data enrichment & orchestration platforms is a big plus.
Familiarity with event and webinar marketing and the operational processes needed to support them.

💡 Responsibilities

Administer, optimize, and troubleshoot marketing automation tools (e.g., HubSpot, Marketo, Salesforce), becoming a subject matter expert on how data flows through our marketing technology.
Lead the creation and optimization of email marketing capabilities, ensuring the email marketing team is able to effectively scale, segment, and personalize.
Analyze large sets of marketing data to uncover trends, identify opportunities, and provide actionable insights to inform decision-making and drive improvements.
Evaluate, select, and implement new marketing technologies and tools to enhance team performance, streamline processes, and support business growth.
Work closely with sales and marketing teams to build and manage automated workflows, campaigns, and processes that improve lead management and conversion rates.
Continuously review and refine marketing processes, ensuring efficiency and scalability as the company grows.
Create and maintain dashboards and regular reports to track key performance indicators (KPIs) and other key metrics related to marketing operations.

SQLData AnalysisSalesforceAgile methodologiesRESTful APIsReportingCross-functional collaborationData visualizationMarketingProcess improvementCRMData modelingData analyticsData management

Posted 6 days ago

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