Product Marketing Manager

Posted 6 months agoViewed

💎 Seniority level: Manager

📍 Location: EMEA

🔍 Industry: Software Development

🏢 Company: Canonical👥 1001-5000💰 $12,800,000 Crowdfunding over 11 years agoInternet of Things Open Source Cloud Computing Linux Software

🗣️ Languages: English

🪄 Skills: Cloud ComputingData AnalysisProduct ManagementCross-functional Team LeadershipProduct AnalyticsCommunication SkillsAnalytical SkillsDevOpsData visualizationMarketingStrategic thinkingFinancial analysis

Requirements:

Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
A passion for technology and open source—you get excited about innovation, software, and community-driven development.
Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
Comfort working cross-functionally with product, sales, partners, and marketing teams.
Data-driven mindset, using insights to refine strategies and improve performance.
Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
Excellent communication skills, both written and verbal.

Responsibilities:

Develop and execute go-to-market (GTM) strategies for a range of products.
Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
Launch new products and features, leading cross-functional teams to drive awareness and adoption.
Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

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