Product Marketing Manager | Institutional Crypto Asset Management

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Requirements:

• Proven experience with trading or portfolio management solutions tailored for institutional clients in either tradfi or crypto sectors.
• 4+ years in B2B SaaS product marketing, with a strong record in launching new products, market research, and GTM planning.
• Own trading experience (crypto or tradfi) preferred, bringing practical understanding of trading needs.
• Excellent content development skills across various media, including long-form, video, and presentation formats.

Responsibilities:

• Conduct market research specific to institutional crypto and tradfi clients to define product-market fit, develop value propositions, and identify key selling points.
• Develop and execute go-to-market (GTM) plans, including campaign planning, value messaging, and competitive positioning to drive product adoption.
• Lead creation of marketing materials (decks, articles, videos) for online and offline events, focusing on key product features like multi-account trading and bulk operations for institutional clients.
• Organize and participate in industry events, both online and offline, to boost product visibility and engagement among asset managers.
• Deliver high-impact lead-generation initiatives to help drive product adoption for 3Commas for Asset Managers
• Partner with product, development, and business development teams to ensure product messaging aligns with institutional client needs and cross-functional goals.
• Monitor and report on campaign performance to continually refine strategies based on data-driven insights.