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Sr. Product Marketing Manager

Posted 3 months agoViewed

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💎 Seniority level: Senior, 8+ years

📍 Location: United States, Canada

💸 Salary: 150000.0 - 160000.0 USD per year

🔍 Industry: SaaS B2B software

🗣️ Languages: English

⏳ Experience: 8+ years

🪄 Skills: Data AnalysisProduct ManagementMarket ResearchDigital Marketing

Requirements:
  • Bachelor's degree and/or 8+ years of product marketing experience in SaaS B2B software (preferably identity or fintech).
  • Proven expertise in content origination and execution; demonstrating the ability to take complex technology and simplify it for audiences across communication channels.
  • Strong understanding of the tools and processes necessary to manage the marketing lifecycle of new products or services.
  • Experience at a global company.
  • Strong technical acumen; including awareness and expertise with AI subject matter.
Responsibilities:
  • Understand the changing and diverse regulatory & compliance landscape across both the US and Canadian markets and articulate those needs to our Product Management team.
  • Understand customer use cases and provide continuous feedback to Product Management about customer requirements and strategies.
  • Plan and launch new products and services in key target verticals and geographies, managing the cross-functional implementation of the plan across multiple quarters.
  • Work with product management to customize packages and pricing for key market segments.
  • Understand, and create content for, all stages of buyer journey.
  • Create outstanding technology presentations, data sheets, infographics, white papers and customer case studies.
  • Develop short, consumable product demonstrations to highlight Mitek’s market offerings.
  • Support sales enablement – communicate the value proposition of your products to the sales team and develop the sales tools that support the selling process of those products.
  • Execute multiple, simultaneous marketing programs that require balancing trade-offs and high-speed tactical execution.
  • Perform cost-benefit analysis for tied marketing activities, prioritize spending priorities, and measure overall results against plans for product marketing activities.
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